Augmented Reality Head-Up Display Fullface Mask (ARHUDFM)
Frequently Asked Questions

Problem

What problem does your product solve?

Deficiencies of the human systems used in the U.S. and German armed forces and in NATO: a distributed communication between units and between all soldiers, orientation and navigation considering fast dynamic environmental factors, the effect on concentration when performing multiple simultaneous actions, disadvantages of portable wearable devices, a lack of important additional electronic functions, a high cost of modern equipment.

What problem does your product solve in more detail? [long read]

Several problems and strategic capabilities at once.

1. Distributed communication between units and between all soldiers:

 
Distributed communication
  • Quality of communication
  • Voice communication with the enemy at a distance
  • Encryption
  • Simultaneous communication through multiple channels
  • Accuracy of information and communication
  • Duration of communication sessions

As a rule, the commanders of the individual units have digital remote communication devices with encryption algorithms. However, most of those involved have simpler radios that are suppressed by electronic warfare or suffer interference in terrain with terrain elevation changes. In addition, if the unit is performing tasks in small groups, it lacks communications with other command centers, much less other domains. Voice information is exchanged through nodes, which slows down communication considerably. An important point is certainly the fact that voice communication between NATO units from different countries encounters language barriers.

The solution is a software-defined radio (SDR) embedded in an augmented reality mask that operates flexibly on an extended frequency spectrum and broadband with multiple protocols and with less transmit power. The result is less interference with others and communication errors, more workarounds for radio jamming, and increased transmission range. Multi-channel one-to-many communication shortens the duration of sessions and the speed of data exchange, especially for short text and character messages, graphics, and GPS position exchange. This improves communication and coordination many times over.

Loud communication with the enemy or the population by each fighter avoids misunderstandings.

2. Orientation and navigation considering fast dynamic environmental factors:

 
Orientation and navigation
  • Friend-or-foe system
  • Speed of map reading and positioning
  • Exchange of positions within the same unit and especially during inter-domain interaction
  • Capture of enemy fire positions and missile launch positions, approach to distant objects, and object recognition

The friend-or-foe system is still a prospective system for all Alliance countries and is not yet widely used. It is not effective without the use of augmented reality technologies. Another problem is the need for rapid target acquisition in the field and real-time navigation with the ability to see the positions of friendly units and vehicles, as well as captured fire positions and enemy movements, detect heat and smoke trails, and distinguish between civilians. This requires receiving data from the drone and from other friendly units.

The navigation grid should show not only the landscape but also the distance and movement path of friendly and enemy positions, their numbers, and identification codes for communication. The optical ability to zoom in on distant objects, object recognition using computer vision and identification with satellite imagery or electronic maps and day and night thermographic vision combined with optical and infrared spectral vision must be available at all times.

It is important that soldiers are not distracted by these tasks and do not lose sight of their surroundings while using other equipment (navigation device, tablet PC, map, binoculars, rangefinder, thermal imaging camera, radio, and night vision device). All devices should be integrated and not interfere with observation.

3. The effect on concentration when performing multiple simultaneous actions:

 
Effect on concentration
  • Observation, detection, and approval
  • Execution of the combat task
  • Delegating the task to another
  • Ballistic measurement and target setting
  • Reporting the execution of the task
  • Monitoring the execution of the task by others
  • Screen view, text input

It is rare for a human to be able to provide two or more thought processes at the same time. For this reason, Air Force pilots have long used the head-up display to show important navigation parameters and target data. Progress and new possibilities overwhelm a person's cognitive abilities. In every domain, including sea and land, the military first conducts surveillance. Immediately upon detection, they must decide if data needs to be shared or if the electronic system needs to take care of it by providing updates to others. If the information is important, confirmation of data sharing should be obtained and possibly coordinated with others.

Whether a combat task must be delegated to or by others, or the decision has been made to perform it oneself, a very simple, clear, and immediate protocol for coordination is required. And an equally simple and concise confirmation of the established outcome. One solution is the use of voice control, auto-tracking, and data exchange via radio communication with symbols, graphics, and written codes.

Another important task that overtaxes a person's cognitive abilities is calculating ballistic parameters and aiming. It does not matter whether the weapon is a handgun, a mortar or an artillery piece. The computer calculates 7 to 12 parameters in milliseconds, often with pre-positioning and corrections, saving time and ammunition.

4. Disadvantages of portable devices:

 
Disadvantages of portable devices
  • Dimensions and weight
  • Lack of comfort during prolonged wear (pressure on head and face, fogging of goggles and visor, insufficient ventilation of head and face, battery charge)
  • Wired communication between devices on the head, back, waist, and chest
  • Visibility to the enemy when using glow screens at night
  • Lack of integration of the different systems - respirator, face shield, night vision, drinking system, voice communication - into each other

Several different electronic devices must be combined into one, and in doing so, weight and dimensions must be reduced, and freedom of movement must not be restricted. Cables that disturb and endanger the soldier must be inside the devices. High-strength materials and component resistance to water, dust, heat, cold, shock, and vibration should enable the performance of all combat missions. When wearing the device for extended periods, the comfort of the wearer must be ensured. This includes easy breathing through the mask for more than 24 hours, sufficient ventilation of the head and face, and pressure on the soft tissues of the head that does not affect the blood supply. The visor must be protected against fogging. The operating time with a single battery must be more than 24 hours. A drinking system must be built into the mask. The mask must have a ballistic helmet suspension system that can be easily attached and removed with one hand.

The soldier must not be visible at night because of the glowing screen. During the day, the visor must not dazzle in the sun. An important technical solution for the modern soldier's equipment is also the integration of respiratory protection, face protection, visual protection, an integrated drinking system, night vision, and all kinds of communication. In this way, it is equipped for combat operations in different environments and under different threats for long periods of time.

5. Lack of important additional electronic functions:

 
Lack of important electronic functions
  • Written encrypted communication
  • Silent voice communication (acoustic voice isolation)
  • Real-time transmission and viewing of images from the drone or robot on each participant's screen
  • Transmission and viewing of images from external devices outside the body contour

6. High cost of modern equipment:

 
High cost of modern equipment
  • Night vision and night vision scope
  • Thermographic sight
  • Optical binoculars and close combat optics
  • Radio with encrypted voice transmission
  • Navigation device and compass
  • Respiratory protection, face protection, and hearing protection
  • Helmet and body protection
  • Uniforms, footwear, equipment, ammunition
  • Armament and first aid equipment

Key factors for Cross-Domain Interaction (CDI) So the main factors for the CDI concept should be -

  • A multiplication of communication through secure communication protocols, not through increased voice communication, but through the exchange of digital data about positions, events, tasks, and execution reports. Primarily written, symbolic, and graphical data that requires less traffic is more objective and understandable in a multilingual environment and is more easily processed by machines, including artificial intelligence (AI).
  • The role of a tactical unit commander should not include the role of a communications center. They can focus more on unit coordination. Communication hubs are now machines.
  • On the other hand, by following AGILE principles, each combatant, without having to expend additional forces, will not only be able to be a valuable source of data for all levels of command, but also, based on a broader range of processed objective information from other sources, including drones, satellites, and radars, presented in concise form, will be able to make more effective decisions independently without waiting for unnecessary approvals.
  • The split between multichannel and machine processing will reduce channel congestion problems and increase the speed of exchanges and decision-making.
  • In addition, the fighter's local cognitive superpowers, which are also processed by machines, will enable them to see, hear, and recognize what was previously inaccessible to most people at a lower level. This enables an immediate response both to themselves and to other participants in the same domain and in other domains.

The development of such Cross-Domain Solutions requires:

  • Wearable individual helmets with head-up display, sensors, computing modules, SDR, and WLAN
  • Adapted protocols for secure multi-channel communication
  • New protocols for interaction and decision-making at all levels in various domains, including AI algorithms for big data analysis
  • New training protocols for fighters, gunners, technicians, engineers, pilots, and commanders using virtualization technology


 
Visual communication

In addition, several strategic opportunities are also part of the problem. In the constant competition for superiority over a potential enemy, this is an important element of the problem assessment.

7. Visual communication:

  • Exchange of digital position data for fast navigation
  • Exchange of symbolic data for quick understanding
  • Exchange of graphical information from drones and robots, a transmission of camera images to other units and participants

The location of positions and probable positions are success factors in tactical tasks. However, since the positions of friendly and enemy units can change unpredictably and very quickly, commanders do not always have complete and detailed information, especially for smaller units. It is important that each warrior in each squad group knows in advance what environment he will be in one hour. The most important thing is to be able to distinguish between friendly and enemy units before contact occurs. The concept of "friendly fire" should be abandoned. It is also important to support allied units that are suddenly ambushed and urgently need help from nearby units.

In order to report and receive the information for such navigation in real-time, it must be displayed exclusively in graphical form. It is even more convenient to have the navigation grid constantly in front of one's eyes without disturbing the overall view. The same applies to information collected not only by humans but also by drones. Part of the reconnaissance information must be processed in real-time and forwarded via common channels to everyone within a certain radius.

8. Objects detection:
 
Objects detection
  • Enemy firing ranges
  • Heat and smoke trails from missile trajectories with an estimation of launch positions
  • Faces and objects from a distance

Modern computer vision systems are able to detect objects faster and better than humans by comparing them to previous images. Once an activity has been detected, the machines can analyze firearm flashes, aircraft trajectories, vehicle movements, and ballistic trajectories, as well as examine the heat and smoke trail of missiles in real-time and with high accuracy.

Neural networks can learn very quickly from a relevant data set. The more data, the more accurate the analysis. Progress with these technologies is measured in months, not years. As a rule, high image sharpness is not required for accurate recognition and the algorithms work efficiently even with images and videos of average quality.

Another area for recognition using computer vision is human faces. When patrolling and interacting with civilians, it is important to be able to recognize terrorists and enemy soldiers in civilian clothing. Emotion recognition capabilities are particularly noteworthy. Every human emotion has a wide range of gradations. Beyond that, however, it is usually important to evaluate the combination of emotions.

9. Noise filtering and detection for better orientation and observation

 
Electronic management of tasks

Human hearing is many times less informative than that of animals. At the same time, external microphones and bandpass filters have long been able to pick up and isolate individual sounds, even quiet ones. But this used to be the competence of sound engineers with good experience and developed hearing.

Neural networks are now quickly trained to recognize the right sounds and noises and transmit the results quickly. And it doesn't require much computing power. In practice, such super capabilities as part of a soldier's personal kit will enable even inexperienced personnel to perform reconnaissance tasks much more effectively.

9. Electronic management of tasks (automatic tracking, delegation, proof of completion)

Digitization has permeated all areas of human life. The military units are still lagging behind. The main obstacle is the working conditions of military personnel. They don't always work indoors, have dangerous environments, and don't use electronic devices as much as civilians. But the need and necessity are great. Do it all on the go with the augmented reality helmet, which features a graphical interface, voice-to-text conversion, hand gesture control, and the familiar joystick.
 
Electronic ballistic calculation

The next technology, which has long been used for civilian purposes, is auto-tracking. The system uses sensors to record the result itself and sends an automatic report on execution without requiring human intervention. This can be taking a position, suppressing enemy fire, leaving the firing zone, apprehending the enemy, recording patrol results, and many other tasks that will not require human intervention. Each soldier just needs to have a computer and turn it on.

10. Electronic ballistic calculation, aiming assistance and correction, instant exchange of enemy positions, and distributed target control

Ballistic calculations have been performed by specialists for decades. And for many sophisticated weapons, computer calculations have also been used for a long time. However, for soldiers not sitting in front of a fire control monitor, for small arms, including snipers, for machine gunners and grenade launchers, for mortar fire, ballistic calculation functions and aids in aiming as well as correction can be useful. Ballistic calculations often use more than 10 parameters, such as range, target location angle (sight line height), wind speed and direction, upward air flows, temperature, relative humidity, precipitation, altitude, barometric pressure, caliber, and type of ballistic projectile. In addition, there are a number of other factors that are rarely considered.

Since the calculation of distances over 400 meters is already a complex task, it is difficult to solve it simply in your head. It is common for professionals to be trained to use tables and correction tables. A computer algorithm makes it possible to use much more accurate results of numerical integration of a system of differential equations. Another task that can be done better with a high-tech assistant is aiming. When not shooting from a closed position, it is much easier for a person to use a digital laser pointer sight integrated into an augmented reality helmet. The shooter aims the laser's crosshairs at the target and, taking corrections into account, immediately sees the likely point of impact.

Business Model

How will you make money?

We will work on the basis of two models: Sales and SaaS for application functional modules. Due to the fact that various agencies and military-technical corporations have shown interest in our product, we are planning direct sales in collaboration with them, less likely through direct tenders.

How much does customer acquisition cost?

This is a B2B and B2G area. This metric can be double-edged here. If you estimate the cost of a pilot program, CAC could be $120K-160K.
Still, I think there should be more focus on LTV (lifetime value). I assume LTV averages over $400M.

How many users are paying?

The project is currently at the prototyping stage.

Competition

What competition do you fear most?

Neither now nor in the future are we afraid of competition. First, competitors help us to keep a good tone and pace in the work of product development and customer support. Secondly, no competitor is capable of taking a dominant position in this market. Thirdly, none of the experts have any doubts about the great growth potential of the market for years to come.

Who are your competitors?

Currently I would mention the following: Microsoft, L3Harris Technologies, C5ISR CCDC (DEVCOM), DARPA, Red 6 & Lockheed Martin, Elbit Systems, BAE Systems, Airbus Defense, Smart Shooter, Magic Leap. However, all except Microsoft are either developing an irrelevant product or there has been no confirmation for at least 4 years. We have been researching competitor information regularly for over 2 years.

Who might become competitors?

I see more potential in smaller teams than in the giants. The list of reasons is very long. The main ones are the ability to dive deep into problems and come up with a solution that fits the problems perfectly. If you don't try to invent from the beginning, and adapt a completely different product that hasn't taken off in the B2C market, that's not a good strategy.

Why won’t a huge corporation build something like this?

It will be a slower path. This is the example Microsoft shows. They are already in their third year of spending the money received under the DoD contract, and news about the IVAS program appears less and less frequently, mostly negative. If you analyze other sectors of the defense technology market, in most cases the new contracts go to medium and even small companies, not to large companies. Big business then seeks to acquire these companies in order to maintain its market share.

Compared to your competition, how do you compete with respect to price, features, and performance? [long read]

Now we can only talk about the future. Because neither we nor our competitors have ready-made products for relevant competitive comparison.

Critical functions

  • Active device cooling even at high air temperatures
  • Battery life over 72 hours
  • No external wiring and modules
  • Variable transparency of the central part of the visor
  • Built-in respiratory and facial protection from gases, aerosols, dust, bacteria and viruses
  • Built-in hands-free drinking system
  • Voice and hand tracking control
  • Joystick control and virtual keyboard
  • Oxygen level, heart rate, body temperature, hydration level sensors (vital body sensors)
  • Built-in VHF / UHF band radio
  • Built-in SDR (Software Defined Radio) for digital encrypted one-to-many communication
  • Written, symbolic and graphical communications for fast and accurate exchange
  • Friend-or-foe identification
  • Automatic capture, tracking and transmission of enemy positions, incl. out-of-sight (RDF), to other users and HQs
  • Auto-tracking of own positions and execution of tasks
  • Digital zoom and measurement
  • Night vision (passive only terrain perception, with no IR source visible to others)
  • Drone and external cameras view
  • Digital aiming system integration
  • Rear view
  • Ballistic calculations and target hit tracking and corrections

User friendliness

  • Active head (under-helmet) ventilation, an extremely valuable feature in a heat of a outfit while on a move, when sweat pours into eyes
  • Low breathing resistance of respiratory protection for comfort during prolonged use and high physical exertion
  • Acoustic isolation of user speech
  • Reduced visibility in the infrared spectrum thermal imaging cameras
  • Low pressure on soft tissues of face and head
  • External loudspeaker is needed for comfortable voice messaging to people without the device over longer distances or in high noise environments
  • Built-in bright light source with adjustable brightness to illuminate the space and work area in front of the user
  • Convenient written task system, automatic task control and checklists
  • Comfortable system of symbolic communications (analogue of road signs), coupled with an AI system
  • Real-time access to library and reference materials
  • Accurate shooting with both eyes open

Expanded functionality

  • Connectivity with C4I, STE One World Terrain (OWT), ATAK-MIL systems
  • Distributed p2p computing when running neural networks for complex AI, ML, CV tasks (integrating the resources of tens and hundreds of users)
  • LiDAR connection (NVG mount, USB) for visibility in conditions inaccessible to IR and optical systems
  • Passive radar connection
  • External active phased radar connection (remote mobile radar, UAV equipped with radar)
  • Missile engines heat & smoke traces (Computer Vision)
  • Motion and flashes detection (Computer Vision)
  • Face and object recognition (Computer Vision)
  • Ambient sound filter (ISR tasks, Machine Learning)
  • Training in a mixed Live-Synthetic Environment

Price

  • We expect to price the product at an average of $1,350 plus an annual software subscription of $1,440. With an average amortization period of 3-5 years, our revenue per user would be $5,670-8,550.
  • The ENVG-B Goggle from L3Harris is priced at $25,400.
  • The price of the IVAS from Microsoft is over $55,000.

See also how it's similar to the competitors' products

What are the barriers to entry?

These are mostly intellectual barriers. Because the cost of development is relatively not high. If a team of like-minded people is gathered for development and if modern development methods are applied in practice, not in words.

Another barrier can be market entry. But in the U.S. alone, there are more than two dozen decision-making centers for a pilot program and contracting. And besides the U.S., there are at least 23 other countries on our list. The total is more than 150 decision-making centers. If we do not take into account the areas of civilian applications (police, security services, firefighters, rescue workers, paramedics). There are already several thousand decision-making centers.

Competitive Advantage

What do you understand that others don’t?

We have a modest opinion of ourselves. I know from experience that my ideas and projects in the past have now found massive validation. My natural curiosity and desire to get to the root cause help me. I also appreciate the broad erudition that our co-founders have. And, of course, great patience to complete many routine tasks that often cannot be closed quickly.

What’s new about what you make?

We do not manufacture the components and materials from which the product is created. We do not develop frameworks or software technologies. We invent new designs, develop new electronic circuits and printed circuit boards, develop new technologies for user tasks and new algorithms for software code.

Why isn’t someone already doing this?

On the contrary, several say they doing. We have confirmation only about the IVAS project from Microsoft. These problems have been discussed at conferences for more than 10 years, the problems are not new. However, previously the level of technology did not allow to create such a product. Now it is possible for many. And I am sure that within a few years, several dozen companies will offer their solutions, and the market will choose the best 10-15 of them.

What, exactly, makes you different from existing options?

Our main advantage is that we make a product that meets the needs of users much better, has more prospects for expanding functionality and costs at least 30% less than Microsoft IVAS and L3Harris ENVG-B.
A little above in the question "Compared to your competition, how do you compete with respect to price, features, and performance?" we detail the differences in features and price.

What are the key things about your field that outsiders don’t understand?

We try to be clear to everyone with whom we discuss the project. With military and security experts, with technical experts and founders of other startups. We get feedback that the problem is clear, the solution fits the problem.

What do you know about this space/product others don’t know?

We have a great imagination and can feel things that aren't there yet.

How is your product different?

Our product comprehensively solves several problems simultaneously. Whereas our competitors have a solution for one or two problems at most. We were also very careful about long-term comfort, power consumption and battery life, and ensuring sufficient cooling. We pay special attention to the future user experience in the interface, controls, and the application algorithms themselves.

Customer

What are the top things users want?

Customers want first and foremost to solve problems of Cross-Domain Interaction and Situational Awareness. They also want advanced digital vision and hearing capabilities, digital assistants for instant threat response and for combat tasks - ballistic calculations, aiming, correcting, and sharing enemy positions. In a few words, customers want to save more lives of military personnel and give them a greater advantage over the enemy. This applies not only to the military, but also to the police, public and private security services, firefighters and rescue workers.

Who needs what you’re making? [long read]

Military

  • Army and Marine Corps operational units
  • Army and Marine Corps reconnaissance teams
  • Special operations forces, rangers, navy seals, airborne
  • Patrol and cover units
  • Military engineers and sappers
  • Snipers and fire spotters
  • Machine gunners and grenade launchers
  • Mortar crews
  • Artillery crews
  • Combat vehicle and tank crews
  • National Guard operational units
  • Military personnel of Navy ships combat units
  • Military personnel of Navy ships technical units
  • Deck services of aircraft carriers
  • Patrol services of aircraft, naval, regional forces bases
  • Operational units of military police
  • Paramedics and doctors of medical service, surgeons

There are more than 1,664,000 U.S. troops, 1,561,000 troops of other NATO countries and 1,045,000 troops of allied countries (Israel, Japan and South Korea).

Civilian services

  • Coast Guard cutter and ship units
  • Customs and Border protection units
  • Immigration and Customs Enforcement units
  • Police, Sheriff's, SWAT, FBI, DEA, ATF, USSS, USMS operational units
  • Police and Sheriff's patrol services
  • Patrol services of private security companies
  • Professional and volunteer firefighting crews
  • Civilian paramedics, doctors and surgeons

The number of police and security officers in the U.S., the EU, the U.K., Israel, Japan, and South Korea exceeds 3,075,000. Even more private security personnel. The number of firefighters in these countries exceeds 4,839,000. The number of surgeries and emergency medical technicians exceeds 1,035,000 and over 1,100,000 private security guards in the U.S. only

Countries

  • United States
  • United Kingdom
  • Canada
  • Germany
  • Netherlands
  • Belgium
  • France
  • Spain
  • Italy
  • Denmark
  • Norway
  • Sweden
  • Finland
  • Czech Rep.
  • Slovakia
  • Poland
  • Romania
  • Slovenia
  • Portugal
  • Switzerland
  • Greece
  • Israel
  • Japan
  • South Korea

Over the past 10 years, the DoD and military experts have developed a clear image and vision for the future in human tactical systems and Cross-Domain Interaction. But there are no ready-made offerings on the market yet. We are aiming for “the blue ocean”.

The project's traction to date includes several Problem-Solution Fit confirmations from U.S. DoD, DARPA, DIU, Lockheed Martin, Bundeswehr and prototype development.

Who would use your product?

Soldiers and officers who perform tactical combat missions in different combat units in different branches of service: Army, Marine Corps, Navy, Air Force, National Guard, Coast Guard, Border Guard, Customs Service, Medical Service, Military Police, Federal, and Municipal Police, FBI, DEA, ATF, USSS, USMS, Fire Departments, Private Security Services, as well as technical officers of warships, boats, helicopters, combat vehicles, and tanks.

What resistance will customers have to trying you and how will you overcome it?

Resistance is inevitable. It is a new experience. However, success depends on the strategy and quality of preparation for the field test. Particularly among U.S. DoD military experts, military-technical corporations and the Bundeswehr, with whom we are already in contact, we see approval and support for our decisions. We expect to jointly develop effective protocols and goals by the time the field test begins so that they are achievable. After that, we will work together with great care to prepare pilot programs and collect user opinions so that we can make the necessary changes in time, but not to allow distractions from the main goals of the solution. The user experience will decide.

How are you meeting customers?

There are many agencies that research and develop new human systems for the military, innovative projects and programs to collaborate with small and medium-sized businesses. First and foremost, however, we will rely on the existing channels of military-technical corporations that have extensive experience with contracts with defense and security departments and have a good reputation.

How are you understanding customer needs?

Briefly, customers want to increase the safety and at the same time the efficiency of their employees, create an advantage over the enemy, reduce operations time and stress, provide more comfort and improve communication for the best control of the situation. And they also want to reduce the material costs of ammunition, equipment and the number of combat units used.

What do you understand about your users?

We have been doing research for more than two years. We read publications by military and security experts, publications by military conferences, publications and reviews by military bloggers (former military personnel), watch tactical videos, evaluate the opinions of military and technical corporation personnel, and analyze the research programs of military agencies such as DARPA, DEVCOM, ARL, AFRL, AFC, CERDEC, DIU etc.

Who is going to be your first paying customer?

We hope that the first paying customer will be one of the military-technical corporations with which we are negotiating a collaboration.

How do you know customers need what you are building?

Much has been written and said about customer problems. In different countries, the community of military and security experts is united in its opinion. We have received several confirmations of Problem-Solution Fit from Army xTechSearch’6 of U.S. DoD, Defence Innovation Unit of U.S. DoD, DARPA DSO, Lockheed Martin Co. VTC Systems, Planungsamt der Bundeswehr (Abteilung I).

What makes new users try you?

I think the interest is related to the relevance of the problem and the uniqueness of the solution.

Why do the reluctant ones hold back?

We deal with large agencies and corporations. We don't always get answers to our appeals. It often happens that communication channels are very overloaded. And direct appeals to key employees become effective, bypassing the primary filter of less motivated lower-ranking employees. Sometimes it works to mention famous names that have made the first step towards us. Sometimes the contact succeeds on the third or even ninth attempt. Lots of reasons. We strive to be flexible and persistent, but avoiding intrusiveness.

Financials

What is your burn rate?

During this year, about $4,000 a month. However, this is only the cost of materials and services of a two-person team. We need to significantly increase the team and budget in order to multiply the pace of development according to our roadmap. Nevertheless, we now have all the necessary equipment and materials for prototyping (MVP Alpha).

What are the company’s three-year projections?

We need the next 18 months for MVP (Beta) development, lab tests and field trials. Immediately after that we are planning a pilot series production. Our estimates for the first year of the production phase are as follows:

Budget item Amount
1st annual revenue (devices) $24,570,000
1st annual revenue (SaaS subscribes) $26,210,000
Variable costs (devices) $14,010,000
Marketing total costs $4,000,000
Personnel $2,040,000
Operating costs $520,000
Equipment $190,000
Rental and leasing $360,000
EBITDA $29,660,000
Taxes $9,790,000
Net income $19,870,000
What are the key assumptions underlying your projections?
Budget item Amount Q2 2024 Q3 2024 Q4 2024 Q1 2025
production, pcs 18,200 1,300 2,600 5,200 9,100
number of subscriptions 18,200 1,300 2,600 5,200 9,100
What future equity or debt financing will be necessary?

In Pre-Seed round, the goal is to iterate towards first versions of the product, laboratory and field tests.

Need for investment Q4 2022 - Q1 2024 (Pre-Seed):
$110,000 6% Materials
$970,000 55% Personnel
$600,000 34% Fixed costs
$70,000 4% Reserve
$1,750,000 100% Pre-seed round funding

In Seed round, the goal is the production.

Need for investment Q2 2024 - Q1 2025 (Seed):
$3,000,000 45% Materials
$1,300,000 19% Marketing (cash)
$2,000,000 30% Fixed costs
$400,000 6% Reserve
$6,700,000 100% Seed round funding
Cash flow Q2 2024 - Q1 2025 (Seed):
Cash flow item Amount
Seed round investment $6,700,000
Sales cash $48,070,000
Materials -$6,700,000
Seed round investment -$14,014,000
Marketing budget (cash) -$1,300,000
Personnel budget -$2,040,000
Operating costs budget -$520,000
Equipment budget -$190,000
Rental and leasing budget -$360,000
Taxes -$9,790,000
Cash flow $26,556,000
How much of a stock option pool is being set aside for employees?

ESOP class B preferred shares (Q2 2024 - Q1 2025) - 0.798%, 86,580 shares, $200,000.

When will the company get to profitability?

Q1 2025

How much burn will occur until the company gets to profitability?

$1,750,000 - Pre-Seed round
$6,700,000 - Seed round

What are your unit economics?
Unit economy Q2 2024 - Q1 2025 (Seed):
$1,350 100% Weighted average unit price (device)
$770 57% Direct costs
$205 15% Indirect costs
$375 28% Margin

We expect the share of indirect costs to decrease over the future time due to productivity growth after the introduction of robotic injection molding, painting, assembly, and packaging lines, as well as after the introduction of the 2nd, 3rd, and 4th lines.
We did not do a unit economy calculation for the software development business process. However, we did include summary data in the revenue and expense budget and in the cash flow budget.

What are the factors that limit faster growth?

We will need time to fine-tune the production technology, and then to fine-tune the robotic lines.

What are the key metrics that the management team focuses on?

Key metrics:

  1. Speed of development and testing within each sprint
  2. Code quality, software product performance
  3. Number of product iterations
  4. Number and estimated size of bugs
  5. Power consumption of electronic modules
  6. Compliance with R&D budget
  7. Quality of field test results
  8. Consistency with the funnel of collaboration and sales negotiation processes
  9. Compliance with supplier and contractor (PCB) lead times
  10. Timing of entry into the mechanical, molding, painting, assembly, and packaging areas
  11. Compliance with serial production quality
  12. Productivity of each area and each unit
  13. Production cycle time
  14. Amount of expenditures for rejects and business wastes
  15. Compliance with revenue and expense budgets and cash flow
  16. Compliance with minimum margins (unit economy and prices)

Fundraising

Have you raised funding?

We received a $50,000 non-reimbursable grant.

How much equity and debt has the company raised; what is the capitalization structure?

The company formed share capital on the incorporation of $5,000. The company did not raise any debt funds.

How long can you go before funding?

We hope to raise funding during Q4 2022 - Q1 2023.

How much is your company valued at?

It is not possible to make an assessment at the Pre-Seed stage. We believe that the evaluation of a set of co-founder results and their future potential (with the probability of increasing the number of co-founders from 2 to 4), the evaluation of market potential, the evaluation of future market positioning, the evaluation of intangible assets, in total could amount to $25,000,000 (pre-money).

Do you prefer debt or equity?

Equity

How much is being raised in this round?

$1,750,000

What is the company’s desired pre-money valuation?

$25,000,000

Will existing investors participate in the round?

This is the first round of funding.

What is the planned use of proceeds from this round?
Need for investment Q4 2022 - Q1 2024 (Pre-Seed):
$110,000 6% Materials
$970,000 55% Personnel
$600,000 34% Fixed costs
$70,000 4% Reserve
$1,750,000 100% Pre-seed round funding
What milestones will the financing get you to?

The plan is for 18 months, during which time we intend to create 7 or more iterations of the product and software apps, test under laboratory conditions (vibration, shock, cold, heat, moisture, dust, gases, acids) and get field test results in the Army and Marine Corps. After changes based on tests, we will be ready immediately for mass production of small series and simultaneously for the construction of a robotic production line with high production capacity.

Results:

  • At least 120 prototypes for Army and Marine Corps field tests in 2024.
  • Opportunities to negotiate procurement contracts for mass production and regular deliveries of up to 250,000 kits within 4 years.
  • Opportunities to develop the software and provide regular updates as part of the licenses in addition to procurement contracts.
What do you know about the market experience of investing in defence startups?

Here we have collected some information about defense and security startups in different countries. U.S. defence startups:

Israel defence startups:

German defence startups:

  • Quantum Systems - Beschreibung (Website) - Investitionsrunde (Crunchbase)
  • Helsing - Beschreibung (Website) - Investitionsrunde (Crunchbase)

India defence startups:

  • Acculytics Chemicals Private Limited - Acculytics Chemicals has been developing future-oriented solutions in order to boost the Indian defence sector. The company is known in the industry as a reputed manufacturer of defence grade protective coatings. - Investment round: n/a


Today, there are 194 defence tech startups in the country.Cite error: Closing </ref> missing for <ref> tag[1] |}


What’s the conversion rate?

The project is in the prototyping stage. However, we have been engaged in Customer Development for a long time. Our primary focus has been on Problem-Solution Fit validation. To date, we have confirmation of interest from Army xTechSearch'6 U.S. DoD; Defense Innovation Unit, U.S. DoD; DARPA DSO; Lockheed Martin Co. VTC Systems; Planungsamt der Bundeswehr. We continue to build future relationships with military technology corporations, defense innovation agencies and laboratories of NATO and Israel defense departments, and collaborations with other defense startups. To date, we have not received any rejections of interaction due to the irrelevance of the problem being solved or the unsuitability of our proposed solution. We expect the conversion rate to be in the range of 15-25% once we are able to offer the MMP by successfully completing field tests.

What has surprised you about user behavior?

At this point, the behavior of representatives of military-technical corporations, with whom we are trying to build future relationships for the collaboration and promotion of the product, is expected. We are making a fair amount of effort and are in direct contact with competent experts in the area. The conversion of cold leads to warm ones is also in line with our expectations. We have all the tools for effective communication. We are constantly working on improving the content in order to win the competition for the attention of experts.

How is your product different?

Our main advantage is that we make a product that meets the needs of users much better, has more prospects for expanding functionality and costs at least 30% less than Microsoft IVAS and L3Harris ENVG-B.
A little above in the question "Compared to your competition, how do you compete with respect to price, features, and performance?" we detail the differences in features and price.

What is rocket science here?

What is it that we are doing that is new or different, that is game-changing? Why are we not a “me-too” company or a “them plus feature (or feature feature feature bar)”? How do we substantively shift the competitive advantage so far into our court that others don't even have the right tools to play, or change the nature of the game altogether?

We came up with a way to combine fantastic features in one device and saw the direction that defense and security technology was heading. The idea of going to the moon was thought of long before Jules Verne, but the rocket wasn't built until technology caught up with the idea. We saw exactly how a device and software could be created today so that this line of products would solve long ripe defense and security problems. We were not at all intimidated by the notion that it would be impossible to break through the armor of bureaucracy and conservative attitudes. We saw the potential market two years ago. It is huge. And now, after a sequence of black swans, the world is again paying a lot of attention to security issues. Public attitudes are changing before our eyes. In Germany, for example, there used to be a perception that there were no threats to the defense forces and the budget was minimal and defense innovation was unpopular. But the year 2022 changed that. An advantage over the enemy in military confrontation, an advantage over threats in police and security services, an advantage over man-made and climatic disasters - this is what civilization needs now to survive. This is already undeniable. The advantages are being realized in different ways. Some have already been exhausted.

When asked about comparing our product to competitors, we answer on a guesswork basis. Because no one else in the world today has such a product. We have an opportunity to be the first. Just as engineers were once the first to put a man on the moon.

What are the major product milestones?

In our strategy and its part, which is presented in the roadmap, the following product development milestones: MVP Alpha, MVP Beta, MMP Gamma, MMP Delta. In the question about the steps in the evolution of the product, we disclosed this topic in more detail.

What are the key differentiated features of your product or service? [long read]

The product is so different, that's what we're talking about here, that I'd rather tell you how it's similar to the competitors' products.

1. IVAS

 
IVAS

With Microsoft's IVAS - HoloLense product, our product combines only a few characteristics and features: weight, any augmented reality features (which are implemented differently, optically and electronically), hand tracking, voice control. The product promises map and positioning features, STE training features, and digital aiming device FWS-I integration.[2][3] But these features are also implemented differently, from the interface and graphical view to the resource requirements of the device. Therefore, the architecture, electronic component composition, interface, and software capabilities are very different.

Key differences

 
HoloLens 2

Unsuitable technology. IVAS uses holographic optics when a light wave arrives at the border of the medium separation between the lens and the air above a critical angle, causing the effect of multiple total internal reflections between the front and back surfaces of the lens and fluorescence in the lens glass, which emits light in all directions. Therefore, IVAS uses thick internal lenses that glow in the dark, which is a major deficiency for defense and security use, making servicemen an excellent target for enemy snipers. To reduce this disadvantage, the IVAS uses an external tinted visor lens, which is also critical for the user in the dark, he loses situational awareness. This once again confirms the fact that the HoloLense 2-based IVAS was not originally designed for military use, but was created for educational and entertainment purposes:

 
Actual view through HoloLense 2


The displays on the HoloLens 2 are simple waveguide displays with a fixed focus of about two meters (6.5 feet). Because of the fixed focus, the displays exhibit Vergence-accommodation conflict, which is an unpleasant visual experience for the viewer.

Diffraction waveguides greatly affect the quality of the image. Let's say your enemy soldier is red and your friend is green. And you see pink... And you don't understand which color is distorted red or green.

Problem of dimming areas of the screen. IVAS, HoloLense 1 and 2, and other manufacturers of AR / MR / XR glasses and masks today have not solved the very important problem of dimming part of the screen. The fact is that the user sees a reflection of light rays or a fluorescent glow (holographic image) generated by the primary waveguide effect of light. But such glasses and masks cannot display dark areas. Because of this, a contrast image in daylight without artificial dimming is impossible. And artificial dimming, however, excludes situational awareness of the surrounding space. The user views the darkest parts of the image simply as background areas, no darker than the background. In its promos, Microsoft deliberately misinforms its audience by showing holograms with opaque black or other dark colors that are darker than the background. Therefore, this technology falls under the limitation for use during daylight hours. With our ARHUDFM product, we have found an elegant solution to the problem of dimming to display (parts of the screen) contrasting images during the day and in artificial light, so that the user can constantly view their surroundings without degradation, even in bright sunlight. For example, thermal images or video from a digital spotting device, drone, robot, other users' cameras, or cameras mounted on armored vehicles.

Insufficient field of view. IVAS has a lower FOV (80°h 28°v) than the ARHUDFM product (105°h and 70°v) or compared to normal optics. What does this mean? With a low FOV, you won't be able to distinguish small areas and details in the image. You will be very uncomfortable using the digital aiming device. After all, when you look through the eyepiece of a normal optical sight you view at least 60°h 60°v, i.e. together with the IVAS you don't see about half of it.

 
Field of View (FOV)
 
IVAS FOV 80°h 28°v

IVAS uses an LCoS projection module, while we use DLP. Both technologies are interesting:

LCoS DLP
LCoS can be used to control the phase of light in each pixel for beam control, so it is used by all holographic display manufacturers for AR. The LCoS can have a more compact size. You could say that HoloLense has no choice. ARHUDFM does not use holographic optics, so with DLP it can display smoother (at 1080p FHD, 2K, 4K, 9K resolution) images without jitter, perfect geometry and superior grayscale linearity, higher contrast, wider color gamut, up to 35 trillion colors (the human eye can detect about 16 million colors).
LCoS chips are more resistant to high-power radiation than DLP matrixes because all elements are placed on a cooling pad. However, the loss of luminous flux in LCoS is higher than in DLP. Because of this, more powerful LED and laser sources are used. More power consumption and more cooling is required. DLP pico projectors can emit light of more than 50 Lm, but such power in an AR devices is not required, and the index of loss of luminous flux is lower. Lower power consumption and more efficient cooling in compact sealed housing.
The LCoS uses a polarized light wave like many 3D glasses. During prolonged use, it causes increased fatigue, just like LED screens on computers, phones, and TVs. With DLP, the light of the projected image is not polarized as such.
The distance between matrix elements is several tens of micrometers and the fill factor (the ratio of the total working area of pixels to the total matrix area) in LCoS is lower than in DLP. In DLP projectors, images are created by microscopically small mirrors placed in a matrix on a semiconductor chip known as a digital micromirror device (DMD). These mirrors are so small that the pixel pitch of a DMD can be 5.4 µm or smaller. Each mirror corresponds to one or more pixels of the projected image.
LCoS is the third most popular technology after DLP and 3LCD (LCD), but has a much smaller market share, is close to 3LCD, but unlike the latter, uses reflective rather than translucent LCD matrices. LCoS creates images using a fixed mirror attached to the surface of the chip and uses an LCD matrix to control how much light is reflected. LCoS projectors today use mostly three-chip circuits based on monochrome LCoS matrixes since sequential matrixes have very low contrast. HoloLens 2 uses two Field Sequential Color (FSC) LCoS microdisplays from Himax. DLP is a chipset based on optical microelectromechanical technology (MEMS) that uses a digital micro-mirror device. It is also used in about 85% of digital cinema projections (including IMAX, and RealD) and in additive manufacturing as a light source in some 3D printers for curing resins into solid three-dimensional objects. ARHUDFM uses a single microdisplay manufactured by Texas Instruments.
LCoS are more expensive. DLP has a lower price and makes the final product cheaper.

Lens fogging problem. Another disadvantage is the problem of fogging of the lenses. The fogging effect occurs even when the air temperature outside drops slightly. It is enough +5-10°C (41-50°F). No matter what translucent material the lens and visor are made of (glass, polycarbonate, polyurethane, etc.), when moving from a cooler state to a warmer one, condensation appears on the surface, as the lens material has temperature inertia and in conditions of contrast of lens and air temperatures, a dew point is formed on the lens surface. This appears in the following cases:

  • Rapid temperature changes. In the fall, winter, and spring, the temperature in any room is warmer than outside. When you go indoors from the street, the cold lenses meet the warm air. Water vapor from the warm air settles on the surface of the cold lenses in the form of small droplets. Condensation forms.
  • The lenses fog up on their own. When you are out in the cold, the lenses become cold and the warm air that you exhale rises up. Again there is a temperature difference and fogging occurs.
  • Fog. When humidity is high, condensation will form on the lenses not only indoors, but even outdoors.

Chemical agents against lens fogging have little effect. Our product solves this problem by sealing the inner lens from the outer lens and by sealing around the face contour when using the lower part of the mask.

 
HoloLens2 Exploded View

High power consumption and insufficient battery capacity. The IVAS electronics based on a single board computer SoC Qualcomm Snapdragon 850; HPU; RAM 4Gb LPDDR4x system DRAM; 64 Gb flash; WLAN 802.11ac; Bluetooth 5; is one of the most performant for compact devices today, but also more expensive than the one we use in our device. IVAS uses 7 cameras vs. 4 cameras in our product and a higher performance GPU. This significantly increases the power consumption of the system components. And with the IVAS's lower battery capacity and higher power consumption, the claimed battery life is 7-8 hours (it was 2-3 hours in tests), which is critically low for defense and security use. Microsoft offers a simple solution, with 3 interchangeable batteries included. However, in order for the user to replace the battery, he has to perform several actions: take off the mask and gloves, take off the backpack, open it and take out the replacement battery, turn off the device, open the lid of the mask housing, remove the battery from the device, insert a fresh battery, turn on the device, put the battery in the backpack, close it and put it back on, put on the mask. As you can see, it's not quick. But that's not the problem. The battery can run out at a very unsuitable time, the IVAS will just turn off and become an obstacle. It could also be raining or snowing and you can't allow moisture to get inside the electronic device. It may be dark and you can't quickly change the battery, unlike a quick magazine change of a firearm, which can be done by feel. With the ARHUDFM mask, we have thought of this and the non-removable battery capacity is 40,800 mAh (151 Wh), which is equivalent to a lifetime of over 72 hours. And in special cases, when you want to increase the continuous life of the device, the user can connect the power bank from the backpack without removing it, but only by reaching into the pocket and inserting the cable into the connector on the back of the mask.

What is inside? (video)

Passive cooling problem. Another problem is the cooling of electronic components inside a sealed case, especially the processor (CPU), the graphics processing unit (HPU), the RAM chips, and the battery. Air cooling breaks the seal and moisture and dust can enter. Air cooling is not possible with sealed designs. Liquid cooling is not possible for wearable compact devices. Using aluminum for the outer casing of a wearable device is ineffective because the casing will be heated by direct sunlight to the point where the processor protection kicks in and the processor starts to decelerate until it shuts down completely. IVAS has passive cooling (no fans), i.e. containing one or more of these disadvantages simultaneously, which is a critical problem for defense and security applications.

Problem of fatigue and increased strain on the cervical spine. The IVAS has a mass of 2.5 lbs (expected to go down to 1.8 lbs). This does not seem to be much for an adult and sturdy person. But the center of mass protrudes forward several inches. This creates torque, which was noted during tests at the Soldier Lethality Cross-Functional Team, based at Fort Benning, GA. According to military experts, weight reduction is desirable, but not critical. But the generated torque is a serious disadvantage. For example, in used night vision devices, there is also a high torque (the weight of the device is about the same), but when the device is not in use, it can be folded upwards and almost completely get rid of this negative effect. With our ARHUDFM, the center of mass is centered around the head, so the torque is not felt, despite the comparable mass of the device.

Problem with lack of multimedia. Microsoft HoloLens 1 and 2 and IVAS do not include an audio headset. U.S. Army personnel are pictured during field tests using headsets from other manufacturers that are compatible with the ballistic helmet. On the one hand, this does not allow for the integration of video and audio. On the other hand, it is a predetermined limitation for future functionality development. After all, combining multimedia with Software Defined Radio and next-generation networks, speech-to-text technology and one-to-many written/symbol communications with high quality and with short sessions opens up disruptive capabilities for every serviceman. We discuss the communications challenges and challenges for Cross-Domain Interaction in more detail here.

Problem of hanging wires. The IVAS has a remote calculation module with a joystick for control (Puck). This module is connected by a thick cable directly to the helmet (Puck-to-HUD cable). The digital sight camera and the external power supply are also connected to the Puck module. The fourth cable goes from the headset to the portable handheld radio via a pluggable remote tangent. The fifth cable goes from the portable handheld radio to the external antenna. Most of the cables are looped, fixed, and go in the front between the pockets for the spare magazines of ammunition and grenades. This is fine for blog photos, but not acceptable in practice. A serviceman with that many wires and loops of them will absolutely get caught when getting in and out of an armored vehicle (and it should take no more than 8 seconds for 8-12 people to do so). Also, the trooper will not be able to crawl and rotate while lying down. Hanging cables will be in the way when troops are wading through trees and bushes. Finally, cable loops could create a dangerous situation when changing a magazine or retrieving a grenade. In our ARHUDFM product, we do not use external cables, all modules are compactly located inside the mask housing. Even the Software Defined Radio module is integrated. The exceptions are the external antenna, the flexible drinking system pipe, and the flexible compressed air container pipe (for firefighters). However, the route of these communications runs mostly on the back and does not require hanging loops. Other devices may be connected (optionally), but these connections, too, will not critically disturb crawling, shooting in the supine position, and the safe use of ammunition in the front chest pockets.

Problem of price and budget's willingness to pay it. Based on the published information about the DoD and Microsoft contract, the price of one set of devices is more than $55,000. This is more than twice as much as the thermal imaging night vision devices used today. And it is more than 5 times the LTV (live-time value) per ARHUDFM user. Initially, it was announced that Microsoft had a contract amount of $21.88 BN.[4] It's not immediately clear when the Army, as well as the U.S. Marine Corps and elements of U.S. Special Operations Command, might expect to reach an initial operational capability with the IVAS system. The service says that there is still further test and evaluation to be done even after signing this new contract. Future budgets could have an impact on the project, as well. Congress notably trimmed $230 million from IVAS's research and development in the National Defense Authorize Act (NDAA), which was passed and signed into law earlier this year.[5]

Upcoming IVAS perspectives

US Army leadership does not want to buy additional Enhanced Night Vision Goggle-Binocular (ENVG-B) in 2023 but does plan to acquire Microsoft's militarised HoloLens 2 augmented reality (AR) system if technical problems have been fixed, service officials told reporters on 29 March. The army's fiscal year (FY) 2023 budget request includes $424M to buy “night-vision devices” next year, with $400M from that pot earmarked to purchase 7,272 Integrated Visual Augmentation Systems (IVASs), according to Brigadier General Michael McCurry, the director of force development, and a subsequent email to reporters. Based on these numbers, each IVAS unit will cost the army just over $55,000, a sharp increase over the FY 2022 per unit cost of $25,490 (ENVG-B).

Next year’s IVAS procurement plan is significantly less than the $854M army leadership requested to spend on buying the heads-up display in 2022. This 2022 request was made before the service postponed fielding the devices due to software and hardware problems. Lawmakers, in turn, cut $394M from the IVAS procurement coffer. Since the Pentagon has not released its budget justification documents, which are anticipated to include five-year spending plans, it is not clear when the army intends to ramp up IVAS procurement spending. The FY 2023 request also includes $64.6M to develop the next IVAS prototype and buy 270 units of this “1.2 version” for testing and development, the army told reporters on 30 March.[6]

This is a full video of the IVAS presentation on Dec. 21. 2021 by IVAS Technical Director Jason Regnier. A detailed breakdown can be found at the following link:

  • 6:12 The IVAS operating system does not support running the ATAK navigation application
  • 18:00 IVAS does not use eye-tracking to control the focal length, all of the controls are done through the buttons on the Puck
  • 24:10 Negative feedback came on the Puck-to-HUD cable. Jason Regnier, Technical Director of the IVAS program, states that they are working on ways to better secure it
  • 27:00 IVAS goggles under exertion would fog up and the soldiers would take them off
  • 29:31 the system will not be cleared for parachute drops and must be taken off
  • 30:00 primary restriction on working on the other battle drills was the outdoor performance of the display
  • 34:20 they were aware of display issues going into testing, but they 'were not sure just how bad it was', there were 'dark spots' in the display and they were too much, resulting in them halting the test
  • 36:00 they have no plans to move to a wireless headset HUD-Puck connector, as there is just 'a lot of information that has to come down' and power has to be run to the headset via cable anyways.

The US Army is taking delivery of a first batch of high-tech combat goggles made by Microsoft Corp., citing encouraging results from testing in the field. Assistant Secretary for Acquisition Douglas Bush has “cleared the Army to begin accepting” some of the 5,000 sets of goggles, spokesman Jamal Beck said in a statement. Their delivery had been placed on hold over concern about the device’s performance until more rigorous testing took place. Based on the test results so far the service “is adjusting its fielding plan to allow for time to correct deficiencies and also field to units that are focused on training activities,” Beck said.[7]


2. ENVG-B

 
ENVG-B

This is the new networked night vision system from L3Harris Technologies. Soldiers get real-time, actionable intelligence through the fusion of Image Intensified (I2) white phosphor tubes and thermal imaging. Soldiers keep eyes on target without having to look down to read maps or check radios for critical information. Soldiers can see around corners without risk of exposure Allows soldiers to identify, assess and engage targets with greater accuracy and speed.

Man-sized target recognition (upright moving man):

  • 90% probability at 50 meters in limited visibility (such as fog, salt fog, haze, mist, snow, dust, smoke, and other battlefield obscurants like white phosphorous (WP), hexachloro-ethane-zinc oxide (HC))
  • 80% probability at 150 meters (threshold) and 300 meters (objective)
  • 50% probability at 300 meters (threshold) and 550 meters (objective)
 
ENVG-B

Total system characteristics:

  • Weight 2.5 lbs (threshold) and 1.5 lbs (objective)
  • Dimensions (L×H×W): 4.2” x 4.5”x 3.9” (goggle)
  • Resolution (lp/mm): 75 lp/mm
  • Tube form factor: 18mm
  • Field of vision (FOV): 40°, thermal imaging cam 32°h 24°v
  • System zoom: 3×

Operating hours (continuous fusion):

  • Greater than 7.5 hours (threshold) and 15 hours (objective)

Multi-point wireless interface to FWS-I, NETT Warrior that supports information assurance requirements to provide RTA and AR capabilities, and Small Tactical Optical Rifle-Mount (STORM), Laser Target Locator Module (LTLM), Joint Effects Targeting System (JETS), Lightweight Laser Designator Rangefinder (LLDR) or other laser range finders, which provide targeting information.[8]

Key differences

Has limitations for use in daylight hours. This is the Army’s first heads-up display that is both day and night capable, fusing white phosphor and thermal vision at the push of a button. Provides the capability to engage and execute close combat, combat support, and combat service support operations in very low-light (starlight) conditions. ENVG-B allows the individual Soldier to see, understand, and act first during all limited visibility conditions. The goggles combine the visual detail in low-light conditions that is provided by image intensification coupled with the thermal sensor’s ability to see through fog, dust, and smoke. This thermal capability makes ENVG-B useful during the day as well as at night, unlike earlier night vision devices. Higher resolution stereoscopic displays (1280x1024, SXGA) allow for faster target acquisition by improving separation of targets from background, for maps and information overlay. Additionally, ENVG-B will receive wirelessly transmitted weapon sight crosshair and thermal imagery from the Family of Weapon Sights-Individual; thus, providing a Rapid Target Acquisition capability that enables Soldiers to detect, recognize, and engage targets accurately from any carry position and with significantly reduced exposure to enemy fire. The ENVG-B is also interoperable with Nett Warrior through wireless transmission of Augmented Reality to improve the Soldier’s situational awareness.

The ENVG-B POR is a helmet-mounted individual night vision device that has an integrated long-wave infrared (LWIR) thermal sensor and white phosphor dual Image Intensification (I2) tubes. The fused I2 and thermal display can be used during low and high light levels, extreme weather, and with obscurants. The ENVG-B is interoperable with the Family of Weapon Sights-Individual (FWS-I) for a Rapid Target Acquisition (RTA) that provides the Soldier the ability to accurately engage targets without shouldering the weapon and execute offset shooting. ENVG-B operates on the Intra-Soldier Wireless (ISW) network with Nett Warrior (NW) allowing the Soldier to receive and display navigational, targeting, and situational graphics.

 
ENVG-B

Insufficient field of view. FOV 40° will not allow you to distinguish details in the overall picture without zooming in, the 32°h 24°v thermal imaging camera FOV further limits your ability to view. And with optical zoom, there is a loss of situational awareness up close, especially in the peripheral vision zone to the right and left of the user. This creates significant vulnerabilities during tactical use.

In addition, the 3x zoom is insufficient for safe observation of the surroundings. This was probably a forced compromise or a technical limitation. Army binocular systems for the C4ISR are usually equipped with optics with 8-12x magnification. This also applies to observation posts and fire correctors.

From the practice of use, it is known that the insufficient field of view results in users using only one monocular instead of the binocular capabilities of the device, lifting the other one to the upper position. The advantage of binocular vision, for the sake of which the engineers developed this model, is not used at all. The disadvantage of the monocular has long been revealed in tests. It is difficult for a person to concentrate on information from one eye, while the other eye captures other images.

Problem of fatigue and increased strain on the cervical spine. High torque. Due to the significant shift of the center of mass of the device forward. In our opinion, this disadvantage is not different from the same problems with IVAS.

Network integration and software features. Wireless Network to deliver real-time video and target asset information within the goggle display which interfaces with the U.S. Army’s Nett Warrior programs.

 
ENVG-B

Problem of price and budget's willingness to pay it. Delivered more than 6100 ENVG-B systems to U.S. Army combat-ready divisions and brigades. Conducted more than a dozen soldier touchpoint events. Scheduled to deliver more than 10,000 systems by the end of 2021. Awarded $391 million sole source directed requirements contract in 2018. Awarded $12 million phase 1 program of record contract in 2019. Awarded $442 million Other Transaction Authority for the ENVG-B program of record in 2020.

US Army leadership does not want to buy additional Enhanced Night Vision Goggle-Binocular (ENVG-B) in 2023 but does plan to acquire Microsoft's militarised HoloLens 2 augmented reality (AR) system (IVAS) if technical problems have been fixed, service officials told reporters on 29 March.[6] Based on these numbers, each IVAS unit will cost the army just over USD55,000, a sharp increase over the FY 2022 per unit cost of USD25,490 (ENVG-B).

 
ENVG-B in action (video)

Upcoming ENVG-B perspectives

Disadvantages of the device are a very small field of view, strongly protruding dimensions and center of mass at the front, high torque, and dimensions in the folded state increase the risk of breakage when bumping into hard objects (e.g. when exiting an armored vehicle). Very limited area of use, mainly only for infantry and operational units in twilight and stellar lighting conditions ("unparalleled low-light night clarity").

The other version of the device BNVD is not significantly different from ENVG-B. L3Harris reports no contract information for this modification.

The ENVG-B is both an optical and a digital device. However, its digital capabilities are limited. Looking ahead, other fully digital devices (such as the ARHUDFM) with large bright contrast displays, a wide field of view, a high-performance computer module on board, and advanced sensors, as well as a large number of digital assistants using Computer Vision and Artificial Intelligence technologies, do not stand a chance of future interest in the ENVG-B.

The SBNVG model, similar in features, is being developed by the Israeli corporation Elbit Systems. Elbit Systems of America LLC was awarded a delivery order valued at approximately $41 million for the supply of night vision systems and various spare components to the U.S. Marine Corps. The order will be executed in Roanoke, Virginia, and will be supplied through March 2022. This order is part of a $249 million five-year Squad Binocular Night Vision Goggles Indefinite Delivery Indefinite Quantity (IDIQ) contract from September 6, 2019, under which the U.S. Marine Corps are supplied with Squad Binocular Night Vision Goggle (“SBNVG”) systems consisting of high-performance, white phosphor image intensifier binoculars, modular uncooled thermal imaging sensors, and common external power supplies – providing Marines improved mobility and situational awareness during night operations.[9] Later there was information that the execution of the contract was delayed by a year and will be supplied through September 2023.[10]

A similar device (ENVG III/ FWS-I night vision mobility and targeting system) was also developed by BAE Systems.

L3Harris is nervous about the future of ENVG-B military orders, so it has contracted with Vuzix to co-develop the AR device. L3Harris Technologies has signed an agreement with Vuzix Corporation to develop a customized waveguide-based optics engine that is intended to be used in headborne systems designed for military applications.[11]

3. SMASH Family

 
SMASH-X4

Smart Shooter develops state-of-the-art Fire Control Systems for small arms that significantly increase weapon accuracy and lethality when engaging static and moving targets, on the ground and in the air, day and night. With proven “One Shot – One Hit” precision, our SMASH product line empowers defense and security forces by maximizing rifle effectiveness against enemy targets while minimizing friendly casualties and collateral damage. Based on Artificial Intelligence, Computer Vision and Machine Learning technologies, SMASH is also designed to interconnect with other operational resources to form a micro-tactical network that delivers real-time situational awareness.

 
SMASH-2000

Main System Modes:

  • Etched reticle mode / Aiming Dot - accurate reflex sight
  • Day mode fire control assisted shots using see-through projected markers
  • Night mode fire control assisted shots using low light video display
  • Clip-On mode fire control assisted shots using night vision clip-on

Multi-Operational Use:

  • Ground target elimination, static and dynamic targets up to 400 m (Day Mode)
  • Small UAS kinetic elimination up to 250 m (Day Mode)
  • Ground target elimination, static and dynamic targets up to 400 m (Night mode)

Main Components & Installation:

  • Sighting Unit - mounts on existing MIL-STD-1913 rail
  • Fire Block Mechanism (FBM) - incorporated in a replacement weapon grip (and trigger guard)
  • Quick on-site installation

Magnification: X4 (X1 model 2000 and model 3000)

 
March-Reticles-MTR-1

Supported Weapons: M4, AR15, SR25 (M110) Integral Fire Control Computer:

  • Target lock & track
  • Dynamically updated firing zone and synchronized shot
  • User selection of different ballistics
  • Compensation for wind, inclination, cant
  • Enables future capabilities addition through software upgrades

Size (L x W x H):

  • W/O LRF 206 mm X 89 mm X 83 mm
  • W/ LRF 206 mm X 102 mm X 83 mm

Weight:

  • W/O LRF 1120 g (Sight)
  • W/ LRF 1250 g (Sight)

Power Source:

  • Rechargeable Smart Lithium Ion battery pack
  • 72 hours or up to 3600 SMASH-assisted shots

Laser Range: Finder Optional, up to 1000 m
MIL-STD Compliance: MIL-STD-810G, MIL-STD-461E

 
SMASH-2000 vs. drone

Lock & Track. Once locked onto the target, SMASH tracks its movements in sight - even through a crowd –helping improve user situational awareness, easing their mental load, and ensuring that when the time comes, the system will make that first shot count. Using the button on the barrel, the shooter "locks" the target. "The shot will be fired only when the system says that the shot is in the middle of the target."

Target Detection. Simple, intuitive controls on the weapon allow the users to select and confirm the target without moving their hands.

Drone Mode. Software built into the SMASH fire control system can recognize unmanned aerial vehicle targets, automatically track them and help shooters eliminate the threat.

Digital Zeroing. SMASH can be used to automatically 'zero' the weapon, minimizing training overhead for inexperienced shooters.

Key differences

Insufficient field of view. The small LCD screen relative to a person's general field of vision will not allow you to quickly recognize targets and threats (FOV 24°-6°). It will also illuminate your face in the dark.

 
SMASH-2000 U.S. Marine Corps

Optical magnification. The optical magnification is 1x for the 2000 and 3000 models and 4x for the X4. This is enough for most tactical applications up to 100 yd and 300 yd (4x). But if a target needs to be hit at 600 yards, or for snipers with a range of 900 yards or more, this device will not help them. Most military and police snipers work with 3-9x42 and 3-12x50 optics, more rarely 4-16x50, even more rarely 3.5-25x56, 4.5-27x56 and 7-35x56.

These days long sniper rifles come with a computer system in which you can put in the humidity, elevation, temperature, wind, spindrift, and even the Coriolis effect aka the “spin of the Earth” and make the adjustments to your scope/sights. So despite the exit pupil and brightness issues, shooters are demanding “more power” these days and the scope manufacturers are providing new products with ever-greater magnification levels. Right now, the most powerful conventional riflescope you can buy is the March X-Series 8-80x56mm scope! That means a massive 80x magnification range. However for what it’s worth when you firing at targets over 2000 meters (1.26 miles) with the best match grade ammo and a high-powered scope either .338 Lapua Magnum or .50 cal at that distance you are what they call “eyeballing” it to a certain degree and are not going to hit the target 9 out of 10 times. You may have a clear head shot of the enemy over 2000 meters away with your 80x magnification scope however it’s not that easy.

In the ARHUDFM device, we not only use a complex algorithm of ballistic calculations according to 12+ parameters but also Machine Learning based on the history of shots in a given area under similar conditions, including by other shooters. We use Computer Vision technology to track the point of impact, as well as to make the image as clear as possible for the shooter at high magnification (24x), to correct for climatic variables such as mirage. The MIL/MOA reticle will remain the same size across the zoom range. And, of course, we've thought about the shooter's user experience itself. The shooter sees the image from the stereo camera of the mask along with the reticle, as well as the point of sight line. If the digital aiming device allows, corrective adjustments (MOA) are made automatically after the target has been captured. Or the user sees the calculated values in MOA and in the number of clicks for the specified reticle for the specified magnification. If the sight line is outside the view area boundary, the system tells him which way to move it and how far (important at high magnification). After the test shot, the shooter sees the corrective adjustments on the same screen and can immediately fire again, which is very important for a moving target. Some shooters do this "by eye", and some lose time by making additional corrective adjustments to the scope. The ARHUDFM shows the necessary correction deviation instantly. The shooter must not lose sight of the target by keeping it in the field of view of the stereo camera at all times. The shooter also does not lose visual situational awareness around him, including peripheral vision and rear view, and does not need to cover one eye. This shooting technique is much easier and faster. In addition, there is no need for a second number, a spotter. And the shooter does not become vulnerable during aiming and firing.

The calibrated digital aiming device's spatial gyroscope and the other two sensors must be used to accurately match the sighting line to the camera image of the mask. The mathematical values of the sighting line are transmitted to the computing module of the mask. The aiming algorithm itself sets the necessary corrections and changes the displayed sighting line in the view from the mask cameras (a circle with a crosshair on the outside). We want to highlight that ARHUDFM uses a mathematical way of matching the sighting line and the reticle of the mask, not a graphic "by eye" one like in ENVG-B. The digital zoom uses a 4K, 9K, or 12K stereo camera and the Computer Vision algorithm for pixel smoothing with outline extraction.

After each shot, two modes are used after analysis of the impact point:

  • the sighting line is not readjusted, but the necessary corrections are displayed on the reticle of the mask camera view (for experienced shooters)
  • the sighting line is readjusted each time and the shooter aligns the sighting line with the crosshairs of the reticle of the mask camera view

The image quality of the sighting camera (FWS-I characteristics) is usually not very good (640x480Vox, 1x FOV 18°h 13.5v°, 3x FOV 6°h 4.5°v, monochrome BW display, BW dot), including those using a thermal imaging module, only relevant for close-in cover fire (up to 100 yards) when the mask cameras are not used. In the case of aiming by the view from the sight camera, corrective adjustments must be made to the aiming device itself.

In ARHUDFM we do not use laser and infrared sources so as not to de-mask the shooter's firing position. Measurement of distance, course, angular velocity and angular elevation of the target (SLH) above the true horizon is performed by a stereo camera, gyroscope, accelerometer, and magnetometer with high accuracy during day and night.

 
SMASH-X4

Laser Range Finder. An optional integrated Laser Range Finder (LRF) enables range measurement both as a user-initiated capability as well as a system input for improved precision. In our opinion, the use of laser rangefinders is dangerous because it de-masks (exposes) the firing position to the enemy using a thermal imaging camera. In the ARHUDFM the measurements are taken with a stereo camera and at night with a thermal imaging stereo camera.

Limitations on use. Limitation on the types of small arms used. Not applicable to other types of ballistic weapons: machine guns, grenade launchers, mortars, and artillery guns.

Upcoming SMASH perspectives

In our opinion, this is a very promising development, despite its limitations. It offers connectivity with C4I systems, Battle Management Systems, and external sensors. Smart Shooter approves that it has completed the delivery of thousands of additional SMASH systems for the IDF and other customers during 2021, the company writes. The price of one set of devices is more than $4,500. Defense agencies in the United States, Netherlands, and Austria purchased the first SMASH systems in 2022.[12]

4. RED 6

 
Red 6

Problem. The United States Air Force is at its lowest state of readiness in twenty-five years. Currently, two thousand pilots short and with a requirement to double the number of training sorties by 2030, the current approach to training is in crisis. Air Dominance is not our pre-ordained right, it is hard earned only by providing our warfighters with the finest equipment and finest training available anywhere in the world. Right now, we don’t have budgets, the assets, or people to win. We must do something differently.

Solution. Red 6 has developed Airborne Tactical Augmented Reality System (ATARS) a revolutionary approach to Augmented Reality (AR) that now enables it to work outdoors and critically, in high speed, dynamic environments. This technological breakthrough enables a new paradigm in air combat training, unleashing the full potential of Live, Virtual and Constructive (LVC) training by bringing the V and the C assets into the real world, facilitating within visual range maneuvering against synthetic threats.

Value. Increasing readiness and lethality, while driving value and efficiency, ATARS provides a dedicated Red Air training resource to every squadron, allowing unlimited, synthetic training against near-peer adversaries. This reduces the training burden on squadron personnel and aircraft, and allows finite resources to be focused on executing the mission at hand. Furthermore, by providing training optionality to commanders across the joint environment, ATARS is a technology that will scale to support Multi-Domain Operations.

 
Red 6

Red 6 has announced that it has received a strategic investment from Lockheed Martin Ventures, the strategic investment arm of aerospace and defense company Lockheed Martin Corporation. The company did not disclose the total investment amount, although stated that the funds will be used to accelerate the development and commercialization of Red 6’s ATARS (Airborne Tactical Augmented Reality System). Lockheed Martin states that it has been working on the development of the AR device on its own for more than 5 years. However, there are no publications and no confirmation of this. Chris Moran, Executive Director and General Manager of Lockheed Martin Ventures, commented: “Our charter is to strategically invest in smaller companies focused on innovative technologies that can be utilized within Lockheed Martin’s existing businesses. Red 6 fits this mission”. Moran added, “We are excited to add Red 6 to our investment portfolio and look forward to working with their team and gaining access to their synthetic training capability that could be applied to both current and future platforms.” Red 6 states that its technology has received praise from the US Air Force and the company was also awarded a Small Business Innovation Research (SBIR) Phase III grant. Previous investors in the company include Moonshots Capital, Starburst Accelerator, and Irongate Capital Partners. [13]

This is an interesting promising but the narrowly focused project, There are no technical details. The rendering presented in the media is a rendering, not an actual view through the lens of the device.

5. Other military agencies and military-technical corporations

C5ISR CCDC (DEVCOM), DARPA, Elbit Systems, Airbus Defense have also mentioned AR device development projects over the years. But based on the illustrations, it looks like they are just simple computer graphics, not examples obtained during demonstration tests. Usually, as in the case of IVAS, the official defense media publishes at least scarce information to demonstrate that the program is not delayed but funded and there are interim results. At least sketches and non-working prototypes. But in this case, it is more likely that we are still talking about long-range plans and wishful thinking than the actual results of project development.

In our opinion, only the first four projects mentioned above are worthy of attention at this time. Most of all, of course, the IVAS project, because even with significant shortcomings it has funding and support in the DoD. But the dynamics of the project's development and the magnitude of its deficiencies leave great opportunities for other developers, primarily little-known startups. In our opinion, the key success factor, like in the case of SMASH, is to work without looking back at competitors' technology, but to develop our own technology from scratch, adapted to the needs of defense, security services, firefighters, emergency medicine, surgery, and dentistry. Understanding the User experience of the target audience itself prompts the necessary solutions from a number of known scientific methods, available electronic components, and materials.

IVAS predecessors, current solutions and trends

The development of tactical human systems improvement, mobile innovation tools C4ISR and Cross-Domain Interaction has been ongoing for many years. Among the most notable concepts and programs are the following:

6. Land Warrior (1989 - 2012)

 
Land Warrior

Internationally, there are several similar development programs, these include IdZ (Germany), FIST (UK), Félin (France), Land 125 (Australia), MARKUS (Sweden), Soldato Futuro (Italy), IMESS (Switzerland), Projekt TYTAN (Poland), ACMS (Singapore). The program includes several subsystems:

  • Weapons. It included the weapon itself, as well as components such as a daytime video sight, thermal sight, and MFL (multi-function laser), and allowed the soldier to shoot from around corners or behind the cover without actually exposing himself to enemy fire.
  • Integrated helmet assembly. The Helmet Subsystem (HSS) combined a lightweight, advanced helmet with a computer and OLED display that provided a variety of information from digital maps and troop locations to a weapon-mounted video camera. This is what would allow the soldier to see (and shoot) from around the corner. The HSS also has a microphone and a headset.
  • Protective clothing and equipment. The Interceptor Body Armor and Modular Lightweight Load-carrying Equipment (MOLLE) systems currently in service with the U.S. Army are in part the result of the Land Warrior program.
  • Computer. A wearable computer based on the ARM processor core.
  • Navigation. Using the Friend-Foe Identification System - IFF. The Navigation Subsystem (NSS) provided location information, it combines a GPS receiver and a path numbering module (DRM) that maintains an accurate location when the GPS signal becomes unavailable.
  • Radio and data communication networks. Using SINCGARS gateway radios. Using an IEEE 802.11-based wireless network, a decentralized peer-to-peer network MANET. The network location data subsystem (CNRS) is based on EPLRS.
  • Software system. The Land Warrior software system is based on a variant of the Linux operating system and has a modular open architecture for further improvement. The reliability of the recent Fort Benning test was extremely high. The Land Warrior software package contains six major scope and data software packages.

Land Warrior was the first U.S. Army soldier network system to be used in combat since the concept of networked soldiers originated in 1989. It was later deployed with the system in Afghanistan, and Land Warrior continued in use until spring 2012. The Army built on Land Warrior with the Ground Soldier System (GSS) as its successor, an advanced integrated situational awareness system for rushed soldiers that entered technological development in Feb. 2009. GSS Increment 1 was renamed Nett Warrior in June 2010.

7. Nett Warrior (2012 - present)

 
Nett Warrior

Nett Warrior (formerly known as the Ground Soldier System) followed the Land Warrior system. The system provides situational awareness (SA) to the dismounted leader with the aim of enabling faster and more accurate decisions in the tactical fight. The system includes navigation, SA, and information-sharing capabilities. The goal was to enable leaders to avoid fratricide and have increased effectiveness in the execution of their combat missions.

The NW program focused on the development of the SA system. This includes a digital, graphical display of the leader’s location on a digital geo-referenced map image along with Soldier and leader locations. The display is hands-free. The software connects through a secure radio to send and receive information from one NW to another, connecting the dismounted leader to the network. The radio also connected the equipped leader to higher echelon data and information products. Soldier position location information is provided via interoperability with the Army’s Rifleman Radio capability.

NW employs a system-of-systems approach, optimizing and integrating capabilities while reducing the Soldier’s combat load and logistical footprint.

Nett Warrior was being upgraded and tested to receive full-motion video streams from small unmanned ground vehicles and unmanned aerial vehicles.

Land Warrior allowed combat leaders to track the locations of their men and view maps and other tactical information through a small helmet-mounted computer screen, featured a microcomputer processor for storing maps, mission-specific imagery, and graphics, used a navigation system to track the subordinate leaders' positions which appeared as icons on a digital map, and had a digital voice and text radio to send e-mails and talk to others wearing the system.

The first increment of Nett Warrior was introduced at the Network Integration Evaluation 11.2 assessment in spring 2011. The system was essentially the Land Warrior ensemble with enhanced software, sharing its weight disadvantage of about 10 lb (4.5 kg). After NIE 11.2, efforts were redirected to using simpler and lighter commercial off-the-shelf (COTS) hand-held solutions that integrated a hand-held screen device with the Rifleman radio transport mechanism. The new design weighed less than 3 lb (1.4 kg) and participated in the NIE 12.1 assessment in November 2011. Nett Warrior is based on an “end-user device,” essentially an Android or iPhone-like smartphone tied to the Rifleman handheld radio, to link into command-and-control networks and use applications to call in fire support, plan and coordinate operations, and track friendly forces.

8. Android Team Awareness Kit (ATAK) (2014 - present)

 
ATAK

is an Android smartphone geospatial infrastructure and military situation awareness app. It allows for precision targeting, surrounding land formation intelligence, situational awareness, navigation, and data sharing. This Android app is a part of the larger TAK family of products.[1] ATAK has a plugin architecture that allows developers to add functionality. This extensible plugin architecture allows enhanced capabilities for specific mission sets (Direct Action, Combat Advising, Law Enforcement, Protection Operations, Border Security, Disaster Response, Off-grid Communications, Precision Mapping, and Geotagging). As of 2020, ATAK has a growing base of 250,000 military and civilian users across numerous public safety agencies and US partner nations and has seen the addition of 15 United States Department of Defense programs.

ATAK pulls data from a variety of sources and puts it all on one 3D map that teams can view on a mobile device and mark up as they go. In a wildfire, for example, aerial video from each UAV can be overlaid on this map, showing exactly where the fire is. As firefighters explore the terrain and discover new fires, they can add them to the map. They can also see dots representing the GPS location of other team members, trucks, and aircraft. Teams can even leave digital “breadcrumbs” to mark their path. When ground crews need aircraft to drop fire retardant foam, they can simply draw a line where they want the foam and send it to the aircraft crew. They can also add markers to indicate meeting points or refueling stations.

Summary

As can be seen, defense engineers and engineers at military-technical corporations have been developing mobile electronic assistant systems for members of various branches of the military, including maintenance personnel, for several decades. However, most of the failures of the past have been blamed on the mismatched technology of the time - performance, functionality, weight, and price. Nevertheless, defense engineers did not create their own products during this time but adapted proprietary and commercial technologies for their tasks, including mass-produced products such as smartphones and tablets. Dozens of military-technical and IT companies were involved in developing solutions. These approaches continue today. Microsoft, L3Harris, Lockheed Martin, Elbit Systems, BAE Systems, Raytheon, Rheinmetall, General Dynamics and other military technology corporations in the United States and worldwide. We believe there will be four to seven companies competing in this market in the future, as there are in other military and security contracting sectors.

Now, finally, technology has caught up with ideas. We can and are ready to offer our solutions for the military, police, public and private security forces, rescue workers, paramedics, and surgeons to the markets of several countries.


What have you learned from early versions of the product or service?

Studying the development experience of competitors and the characteristics of their products, we understood the following:

  • the development speed of competitors is very low
  • the results achieved do not meet the expectations of users
  • strategic mistakes in the development do not allow to make a pivot, unlike development by a startup
  • no developed product line with different modifications for different applications
  • there is no flexibility to make changes and quickly make device and software upgrades
  • outdated product promotion system and high price for the user
  • outdated pricing system

Our development history also allows us to learn the following lessons for the future:

  • expert opinions may be radically opposed for a new product and a new design, but both points of view can be wrong - a product hypothesis must be verified by its individual elements, not as a whole
  • the most valuable thing in agile development is the fixation of all information, ideas, progress, references, technical parameters of each product version, each technology - in a convenient company's knowledge base
  • there is no secret knowledge about consumer problems, even in the military or narrow fields such as firefighters, surgeons, rescue workers - the internet is full of articles, answers to all kinds of questions, forums of retired military and military instructors, where you can get the quintessence of valuable years of experience in real-life practical conditions, including combat missions in Iraq, Afghanistan, Syria
  • it is impossible to be a little better than the competitors, it is necessary to be different and to correspond exclusively to the users' needs and the actual possibilities of science and technology
Provide a demonstration of the product or service.

Here you can see the current design of our product.

In this section you will find a description of the software features of our product.

What are the two or three key features you plan to add?

We have a product development plan for about three years. It includes the list of related features.

Recruiting

Who would be your next hire?

We plan to strengthen our team in the next 6 months by:

  • Tech Lead, Software Engineering, DevOps
  • Electronics Engineer
  • Mechanical Engineer, CAM Engineer
  • Optical Engineer
  • Sr. Software Engineers
  • Software Engineer and Testing

We expect to use some of these positions and other intellectual human resources on flexible terms, depending on need. We have experience and understanding of the sources of attracting strong professionals for our project.

Who would you hire or how would you add to your team?

We want to hire 8 permanent employees within 6 months and 4 more on a contract flexible. Permanent staff costs will be $820,000. FTE for two of them are 0.3 and 0.5, the rest are 1. The cost for contractors will be $170,000. The FTE for one of them is 0.3, the rest 1. The average PPH values for the German market are taken as the equivalent. However, we also want to consider remote workers from Eastern European countries with lower hourly rates.

Personnel budget
budget item FTE PPH Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024
Total $110,000 $140,000 $180,000 $180,000 $180,000 $180,000
incl. staff units: $107,000 $126,000 $146,000 $146,000 $146,000 $146,000
CTO / CEO 1 $49 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000
VP, Software Development 0.3 $49 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000
VP, Product Development 1 $49 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000
VP R&D, Business Developmet 1 $49 $30,000 $30,000 $30,000 $30,000 $30,000 $30,000
Tech Lead, Software Engineering, DevOps 1 $30 $0 $19,000 $19,000 $19,000 $19,000 $19,000
Sr. Electronics Engineer 0.5 $25 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000
Sr. Mechanical Engineer, CAM Engineer 1 $18 $0 $0 $11,000 $11,000 $11,000 $11,000
Technician 1 $15 $0 $0 $9,000 $9,000 $9,000 $9,000
incl. contractors: $3,000 $15,000 $37,000 $37,000 $37,000 $37,000
Optical Engineer 0.3 $18 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Sr. Software Engineer 1 $20 $0 $12,000 $12,000 $12,000 $12,000 $12,000
Sr. Software Engineer 1 $20 $0 $0 $12,000 $12,000 $12,000 $12,000
Software Engineer (Testing Automation) 1 $16 $0 $0 $10,000 $10,000 $10,000 $10,000

Since personnel costs account for 55% of the total budget, we plan flexible management so that the resource can be increased and decreased as needed.

How many employees do you have?

We don't have any employees right now. We are two co-founders and work on the project together.

Roadmap

What are you going to do next?

Upcoming plans include:

  • negotiations for one or two more technical co-founders to join
  • acceleration program in Munich and mentor support
  • further work on the prototype
  • further search for expert opinions
  • further networking and negotiations about collaboration
  • publications in industry media
  • pre-seed funding round
Six months from now, what’s going to be your biggest problem?

The objective in 6 months is to complete MVP Alpha and move on to the final MVP Beta version.

 
Road Map

Team

Who is “the boss”?

Basil Boluk, Co-founder and CEO / CTO

Will your team stick at this?

Yes

How did your team meet?

In 2012, Tess and I met while training in aikido. Since then we have had several projects together. We've also each been building our own careers. But in 2020 we decided to join forces again in the ARHUDFM project.

Who in your team does what?

Basil Boluk develops in our equipped lab CAD design, CAD optical schematics, 3D FDM / SLA printing, vacuum casting of prototype elements, vacuum casting and injection molding technology, mechanical engineering and CAM, electronic schematics and PCB prototypes, paint coating, and assembly technology. Along with this, Basil develops web resources and presentations, does research on user problems and technical solutions, researches patents and scientific publications, reviews competitors' product features, and writes articles for Wiki.furtherium.com and press releases for the media.

Tess Volkova researches software architecture and solutions for Computer Vision, perception, camera and sensor use. Tess develops architecture and code for embedded and high-level applications. Tess also prepares ideas and proposals for the architecture of future software solutions using self-learning neural networks (reinforcement learning) and Machine Learning.

Together we consult on related issues, discuss strategic and tactical tasks, priorities, results of communications about the collaboration, and expert opinions. Together we participate in meetings with potential co-founders, investment analysts and partners, project managers in defense agencies and military-technical corporations.

What domain expertise do you have?

Basil Boluk, Co-founder and CEO / CTO studied Physics, Management, Marketing, CAD & Mechanical Engineering, Electronics Engineering, 2D/3D Design. He has experience in entrepreneurship, including the construction of new production lines and renovation of old production facilities in the following areas: chemical and pharmaceutical, metalworking and construction materials, porcelain and glass, industrial electrical equipment and automation, software development, cloud and web services.

Tess Volkova, Co-Founder and VP Software Development studied Computer Science, Radio Engineering, Machine Learning, Robotics, and Autonomy. He has experience in developing highly performance software, optimizing and porting it to embedded devices, audio processing, Computer Vision and Machine Learning algorithms, Robotics, autonomous driving, and simulation projects. She has work experience in Synopsis, Fraunhofer Institute, BMW.

We are now in negotiations with two individuals who are interested in joining the Сo-founders and taking on the roles of officers:

  • Co-Founder and VP Product Dev.
  • Co-Founder and VP R&D, Business Dev.
Why did your team get together?

We are both passionate about the same ideas and the same technologies to implement them. We have a great understanding and mutual support.

In what ways are you resourceful?

IMHO we see problem-solving differently when it comes to detailed user experience, software algorithms, technology, and electronic components. Many corporations write about their experience in decades. This is not an advantage, but a disadvantage. They are captive to their stereotypes and try to copy each other. While technology updates its stack every 3-5 years.

Often inventions come to mind while relaxing or playing sports outdoors. You just have to remember to write ideas down in your notebook right away. It takes much more time to structure and describe ideas correctly afterwards. And it also takes even more time to research the novelty of an idea in relation to existing patents. For most ideas, though, this is not required. They most likely do not fall under the category of one whole invention formula, but rather its elements or the know-how of a specific technological or business process.

Would you relocate to X?

In the next 3 years, we are not planning a relocation and will focus on developing the project near Munich. Later on, however, some of us will be needed in the United States to promote the project and launch a second production facility in one of the states.

What will you do if we don’t fund you?

We will find funding elsewhere.

How do we know your team will stick together?

People stick together because of common interests and personal empathy, which is based on the ability not to bring controversial situations into conflict, on respect for each other's rights, on responsibility for each other's commitments. We've known each other for more than 10 years, that matters.

Team Experience

What else have you created together?

We have worked together on several projects in previous years:

  • "Aloemart" online pharmacy Rx/OTC 25,000+ medications and related hygiene products, and a network of autonomous robotic 24/7 outposts for QR code order dispensing, plus customer engagement marketing programs and a great resource of expert content from practitioners.
  • "My cow" online farm crowdsourcing platform connecting tens of thousands of consumers and hundreds of organic farms. The opportunity to jointly own a share in a real cow, a bee hive, other animals, and a vegetable vertical farm.
  • "NCC.green" online augmented reality project for the residential real estate market, which in the format of an online store offers to choose and evaluate from the inside a future apartment under construction, arrange for a long-term lease, and purchase it through leasing, credit or cash. Complementary online services for interior design, built-in furniture, pet walking, etc.
  • Online virtual or remote fitness trainer project "Sculptors" (a few years before Peloton) with a wide range of fitness and other sports activities individually with a trainer and in small groups of up to 6 people.
What’s the worst thing that has happened?

We were prepared for the fact that some past projects were ahead of their time. Now we see a lot of similar projects that copy each other. However, we are now focusing on deeply understood consumer problems that do not yet have a perfect product, despite the technical and financial availability. Previous experience helps us build a more effective long-term strategy and find unique solutions.

What’s an impressive thing you have done?

It's happening right now. Previously, we considered the secret military laboratories and departments of defense agencies responsible for strategic planning inaccessible. However, in July 2022, we were invited to a conference at the Planungsamt der Bundeswehr to give a presentation on challenges and solutions for Cross-Domain Interaction. Now we are preparing for another event for the Israel military. We see and feel that what we are doing is necessary for people to make the world safer.

Tell us something surprising you have done?

We have found a technically affordable and cost-effective solution for preventing and fighting large wildfires. This project is waiting in the wings. We are sure that its time will come in 2-3 years. In the meantime, the conservative opinion of the majority does not allow us to move forward.

What problems/hurdles are you anticipating?

We meet understanding and interest in the ARHUDFM project. We have several suggestions to continue the dialogue and to provide MVPs for laboratory tests and field trials at a military proving ground. However, we are under no illusions to enter into direct contracts with the U.S. Department of Defense, German Bundeswehr and other countries with some exceptions. Although we have the necessary accreditation and authority to enter into direct contracts. We also receive regular listings of contract requests from agencies and military-technical corporations. As a priority to promote our product, we see a collaboration with a major military-technical corporation that has a long history of direct contracts with the military.

What obstacles will you face and how will you overcome them?

We foresee the possibility of not introducing the product quickly enough after the successful completion of field trials. Although we hope to award a large contract immediately thereafter, which will provide a good growth rate for our production and development of the next iterations of the product. We hedge against this risk by the fact that we are and will be negotiating simultaneously with defense agencies and corporations in several countries. And beyond that, we have very promising civilian applications for firefighters, rescue workers, police, state and private security, emergency medicine, surgeons and dentists.

What’s the funniest thing that has happened to you?

Very often interesting creative ideas come to mind when I'm in the shower. At that moment it is important for me to run to one of the gadgets first thing afterward to record the ideas. There are even several of them at the same time. I get frustrated when I don't have time to record everything exactly. Unfortunately, ideas are fleeting. I don't complain about my memory, though.

What systems have you hacked?

We found several elegant solutions to such problems:

  1. How to provide the necessary cooling for electronic components inside the sealed housing of a wearable device?
  2. How to abandon portable handheld radios?
  3. How to create a system of silent instantaneous digital symbolic visual communication?
  4. How to solve the problem of big computations for complex neural network problems when communication channels with servers are not available?
  5. How to build a drinking system into a sealed mask and use it without using your hands?
  6. How to match the sighting line from the scope and reticle view from the mask with high accuracy and without interfering with artifacts?
  7. How to create such an air filtration system so that it is easy to breathe even under heavy loads?
  8. How to create an inexpensive and fail-safe system of body life sensors?
  9. How to use an ambient sound filter to recognize threats and determine the direction of your eye view for visual search with zooming?
What’s the biggest mistake you have made?

We are of the opinion that as long as a situation or task can be corrected, it is not a mistake. Therefore, we can say that we have had enough positive and negative experiences in the past, but no mistakes. The Japanese say, if one does not have a serious negative experience, then one should have given up a lot in trying to get one. Some also say about projects that have been a resounding success, that there's nothing to learn there because it's a "survivor's mistake". We build relationships and our project on a foundation of knowledge of the mistakes of tens and hundreds of thousands of startups that didn't manage to pass it through the "valley of death". We believe that our steps are reasonably brave and reasonably cautious in trying to find a "success formula".

Tell us about a tough problem you solved?

We have already mentioned the problem of knowledge and idea management. We are experienced researchers and our entire professional lives are connected to the study of scientific methods, practical cases, and new technologies. We could say that we have been in an intensive learning process continuously for decades. Our areas of knowledge and skills extend far beyond the boundaries of a university course.

In addition, we are used to digitizing everything that may come in handy in the future. Terabytes of information in multiple clouds, dozens of accounts, CRM systems, task management, whiteboards, mental maps, charts, sketches, graphic files, presentations, document texts, electronic tables, notes in notebooks, bookmarks with references, saved links to articles and publications, saved links to patents and research, records of settings and lab test protocols. But over time, this becomes very difficult to manage. There isn't yet any single secure repository where this can be combined. Except for Wikipedia.

Yes, there is. We've come to that recently. All the knowledge of the world can be combined in one place, even though it is stored in different places. The linking text is a text that, in the form of annotations and explanations, allows you not only to quickly share with others but also to return to a given topic yourself, even years later.

Also noteworthy is the ability to have a separate discussion (talk) page for each topic page. And even when the discussion is over, that information is saved for the future. People spend sometimes 20% and sometimes 70% of their time on meetings. Few create meeting agendas and take minutes, few save the minutes of the discussions in a form that can be referred to afterward.

What you are reading is part of our Wiki. In the same format and with the same functionality as the larger Wikipedia. We are very happy to have addressed this experience. Right organization and decentralized categories make it possible to manage gigantic amounts of intellectual assets and find what you need quickly.

What’s the funniest thing that has happened to you?

This summer I was learning how to drive a motorcycle. I am a driver with a lot of experience, having driven cars of different classes and sizes, with large trailers and in difficult climatic, off-road, and extreme conditions. My instructor is a very active and positive person, ten years older than me. He knew about my previous experience and treated me without condescension as if I had been driving a motorcycle all my life. But that's a whole different skill set. Because of the physical attributes of a motorcycle, you have a lot less time to make decisions. The instructor and the student have only one-way communication, the instructor says, you do, but you can't respond. Unlike a car, the instructor can't push the pedals for you. In Germany, there are no speed limits on many parts of the freeways.

There have been quite a few funny cases. For example, when I think I'm already going fast enough in windy weather at over 120 miles, but the instructor tells me in the earpiece that I'm picking up traffic and have to shift to the right lane. Or when, after turning, I hear him tell me to wait by the sideline because he's on a car that hasn't had time to turn yet.

During my training, I learned that there is sign language for motorcyclists and it became very useful to establish two-way communication with the instructor. This situation led me to the following idea.

Tactical Special Forces and police officers, due to limitations, cannot communicate by voice during an operational task. They use sign language. However, these gestures cannot always be well recognized at the end of a column, much less by other groups who do not have eye contact. In the ARHUDFM project, we provided voice and text communication functions. We also decided to add symbolic communication as an analog of sign language. And to use symbols similar to some road signs, the meaning of which is clear even after a moment's display.

It is interesting that such symbolic language is convenient and often used by ordinary people in messengers and tweets. These are icons. Military and police officers are the same people and it is common for them to communicate in this way. So why not transfer this experience to the professional sphere of communication? This is what unusual transformations occur with ideas.

Timing

Why hasn’t this worked before?

The existence of problems and strategic capabilities is not disputed by anyone. On the contrary, there are many conference and seminar materials, as well as articles by active and retired officers and security experts in the public domain. So the reasons for the lag in the solution to the problem lie in the field of science and technology. I would highlight several areas of technology, the level of which has only now caught up with the possibility of application in wearable devices:

  1. Computing capabilities of single board computers and systems on module
  2. Picoprojectors form factor
  3. Optical capabilities and advances in compact cameras and other sensors
  4. Algorithms, developed frameworks, and other tools for neural network deployment, Computer Vision
  5. Smaller and lighter electronic components with better performance than a few years ago

I would highlight one more reason. It seems to many technology companies and startups that the defense technology area is divided among several dozen large military-technical corporations and that the close relations of these corporations with officials make it impossible to even think about winning the competition. The corporations themselves never tire of demonstrating the capabilities of their budgets and the number of engineers.

However, and this is confirmed by a lot of examples from other industries, large corporations are not capable of disruptive solutions. At best, they improve on what they themselves did years ago or their similarly large competitors. The principles of work inside the company, internal communications, and employee motivation are the reasons for this. Large corporations are more likely to buy a promising startup with a ready-made solution than to make one themselves. We have seen this many times while working on a project and doing research.

Additionally, large corporations are in constant competition with each other for large DoD contracts. So collaborating with them is a stepping stone to the goal. Their resource in Business Development and personal relationships with decision-makers should not be underestimated. While there are many programs to access contracts from small and medium-sized businesses, in a collaboration with large corporations, the path will be faster.

See also

  1. 7-min pitch
  2. Pitch Deck for Business Angels
  3. Calculations
  4. Business Processes Flowchart
  5. Production Scheme

References

  1. Joe Lacdan, "Army testing synthetic training environment platforms", "army.mil", (6000 Defense Pentagon Washington, D.C. 20301-6000: Office of the Department of Defense, Chief Information Officer - U.S. DoD, October 8, 2019)
  2. Leonardo DRS Electro-Optical Infrared Systems, "Family of Weapon Sights - Individual (FWS-I)", leonardodrs.com (Leonardo DRS, Inc., 100 North Babcock Street, Melbourne, FL 32935; 13544 North Central Expressway, Dallas, TX 75243; September 2021)
  3. BAE Systems, ENVG III/ FWS-I night vision mobility and targeting system, baesystems.com, (BAE Systems, Inc., P.O. Box 868, Nashua, New Hampshire 03061-0868; Austin, TX; 2016)
  4. Tom Warren and Sean Hollister, "Microsoft is supplying 120,000 HoloLens-based headsets to the US Army", "The Verge", (Vox Media Inc., 1201 Connecticut Ave. NW, 11th Floor, Washington, DC 20036, March 31, 2021)
  5. Joseph Trevithick, "Army Makes Gargantuan Bet On New Augmented Reality Goggles For Its Soldiers", "The Drive", (Recurrent Ventures Inc., 701 Brickell Ave, Suite 1550, Miami, FL 33131, April 4, 2021)
  6. 6.0 6.1 Ashley Roque, "Pentagon budget 2023: Army banking on IVAS, cuts night vision programs", "Janes", (Jane's Group UK Limited, 69 Park Lane, Croydon, England, CR0 1JD, March 22, 2022)
  7. Anthony Capaccio, "Microsoft Combat Goggles Win First US Army Approval for Delivery", Bloomberg, (Bloomberg L.P., 731 Lexington Avenue, New York, NY, 10022, September 1, 2022)
  8. Lisa J. Yamakawa, Point of Contact (POC), Army Contracting Command - Aberdeen Proving Grounds (ACC-APG), "Announcement W91CRB-18-R-0023 constitutes a Request for Information (RFI) for the Enhanced Night Vision Goggle - Binocular (ENVG-B).", Sam.gov, (The System for Award Management, GSA Headquarters, 1800 F St NW, Washington, D.C., 20405, January 30, 2018)
  9. Raanan Horowitz, President, and CEO of Elbit Systems of America, "Elbit Systems’ U.S. Subsidiary Awarded $41 Million Order as Part of the Night Vision Goggles IDIQ Contract for the U.S. Marine Corps", Media Press Release of Elbit Systems (Elbit Systems Ltd., Advanced Technology Center, P.O.B 539, Haifa 3100401, Israel, April 24, 2021)
  10. Raanan Horowitz, President, and CEO of Elbit Systems of America, "Elbit Systems of America Awarded $49 Million Contract to Supply Night Vision Systems for the U.S. Marine Corps", Media Press Release of Elbit Systems (Elbit Systems Ltd., Advanced Technology Center, P.O.B 539, Haifa 3100401, Israel, May 16, 2022)
  11. Ed McGregor, Director of Investor Relations, Vuzix Corporation, "Vuzix Enters into an Agreement with L3Harris Technologies to Develop a New Customized Waveguide-based HMD System", CISION PR Newswire, (PR Newswire Association LLC, 200 Vesey Street, 19th Floor, New York, New York 10281, August 02, 2022)
  12. Saminna van den Bulk, "Smart Shooter helpt bij luchtdreiging", Kiosk, (The Netherlands Ministry of Defence, PO Box 20701, 2500 ES Den Haag, February 22, 2022)
  13. Sam Sprigg, "Red 6 receives investment from Lockheed Martin Ventures to further develop its Airborne Tactical Augmented Reality System for fighter pilot training", Auganix (Auganix Ltd., 71-75 Shelton Street London, Greater London WC2H 9JQ, U.K., June 19, 2020)
   The appearance of U.S. Department of Defence (DoD) visual information does not imply or constitute DoD endorsement.

External links