Public:ARHUDFM FAQ

From Wiki Furtherium

Furtherium UG / Furtherium Inc.

Frequently Asked Questions

Description of the most frequent questions and answers regarding the Startup, founders, the problems, the solutions, the market, competitors, available technologies, business models, development and growth stages, risk assessment, financial models, unit economics and strategy for the project ARHUDFM: Augmented Reality Head-Up Display Fullface Mask


Revised on July 31, 2023

Notes:

  1. All questions related to description of the application, features, and main characteristics of the upcoming electronic device ARHUDFM: Augmented Reality Head-Up Display Fullface Mask can be found in the public ARHUDFM Features Summary of our Wiki at https://wiki.furtherium.com
  2. This is the printed version of the electronic document located at https://wiki.furtherium.com/wiki/Public:ARHUDFM_FAQ

Please contact Basil Boluk at basil.boluk@furtherium.com if you have any questions or comments.

Furtherium on Vulcan Defense Innovation Technology Scouting Platform, sponsored by USSOCOM, fully networked solution on GovCloud(US).

DUNS: 030938614

CAGE: 9AMZ2

Abstract

redirect Further information: Public:ARHUDFM Manifesto, Public:Applications, Public:ARHUDFM Features Summary, Public:DoD_Pains, Public:Graphical User Interface

Problem

What problem does your product solve?
What problem does your product solve in more detail? [long read]

Business Model

How will you make money?
How much does customer acquisition cost?
How many users are paying?

Competition

What competition do you fear most?
Who are your competitors?
Who might become competitors?
Why won’t a huge corporation build something like this?
Compared to your competition, how do you compete with respect to price, features, and performance? [long read]
What are the barriers to entry?

Competitive Advantage

What do you understand that others don’t?
What’s new about what you make?
Why isn’t someone already doing this?
What, exactly, makes you different from existing options?
What are the key things about your field that outsiders don’t understand?
What do you know about this space/product others don’t know?
How is your product different?

Customer

What are the top things users want?
Who needs what you’re making? [long read]
Who would use your product?
What resistance will customers have to trying you and how will you overcome it?
How are you meeting customers?
How are you understanding customer needs?
What do you understand about your users?
Who is going to be your first paying customer?
How do you know customers need what you are building?
What makes new users try you?
Why do the reluctant ones hold back?

Financials

What is your burn rate?
What are the company’s three-year projections?
What are the key assumptions underlying your projections?
What future equity or debt financing will be necessary?
How much of a stock option pool is being set aside for employees?
When will the company get to profitability?
How much burn will occur until the company gets to profitability?
What are your unit economics?
What are the factors that limit faster growth?
What are the key metrics that the management team focuses on?

Fundraising

Have you raised funding?
How much equity and debt has the company raised; what is the capitalization structure?
How long can you go before funding?
How much is your company valued at?
Do you prefer debt or equity?
How much is being raised in this round?
What is the company’s desired pre-money valuation?
Will existing investors participate in the round?
What is the planned use of proceeds from this round?
What milestones will the financing get you to?

Growth & Marketing

Why do the reluctant users hold back?
Where do new users come from?
How many users do you have?
How will customers and/or users find out about you?
What is your distribution strategy?
What is your user growth rate?
What is your growth like?
What makes new users try you?
What’s the conversion rate?
How much does customer acquisition cost?
How do you define success for you and your company?
What is the projected lifetime value of a customer?
What advertising will you be doing?
What is the typical sales cycle between initial customer contact and closing of a sale?

Idea

So, what are you working on?
Why did you pick this idea to work on?
Are you open to changing your idea?
Someone just showed us an idea like this right before you guys. I don’t like it. What else do you have?
Have you considered various mutations of your idea?

Legal

Have you incorporated, or formed any legal entity (like an LLC) yet?
What kind of entity and in what state or country was the entity formed?
Will you reincorporate as a US company?
Please describe the breakdown of the equity ownership in percentages among the founders, employees, and any other stockholders.
Are any of the founders covered by noncompetes or intellectual property agreements that overlap with your project?
Who writes code, or does other technical work on your product? Was any of it done by a non-founder?
Is there anything else we should know about your company?
What key intellectual property does the company have (patents, patents pending, copyrights, trade secrets, trademarks, domain names)?
What comfort do you have that the company’s intellectual property does not violate the rights of a third party?
How was the company’s intellectual property developed?
Would any prior employers of a team member have a potential claim to the company’s intellectual property?

Market

Who needs what you’re making?
How big of an opportunity is there?
If your startup succeeds, what additional areas might you be able to expand into?
How much money could you make in one year (in 5 years)?

Market Validation

How do you know customers need what you’re making?
How do you know people want this?
What do you know about the market experience and investing in defense startups? [long read]
What part of your project are you going to build first? [long read]

Product & Technology

What is the next step in product evolution?
How does your product work in more detail? [long read]
What’s the conversion rate?
What has surprised you about user behavior?
How is your product different?
What is rocket science here?
What major milestones has the company achieved and what is the next milestone?
What are the key differentiated features of your product or service? [long read]
What have you learned from early versions of the product or service?
Provide a demonstration of the product or service.
What are the two or three key features you plan to add?

Recruiting

Who would be your next hire?
Who would you hire or how would you add to your team?
How many employees do you have?

Roadmap

What are you going to do next?
Six months from now, what’s going to be your biggest problem?


Team

Who is “the boss”?
Will your team stick at this?
How did your team meet?
Who in your team does what?
What domain expertise do you have?
Why did your team get together?
In what ways are you resourceful?
Would you relocate to X?
What will you do if we don’t fund you?
How do we know your team will stick together?

Team Experience

What else have you created together?
What’s the worst thing that has happened?
What’s an impressive thing you have done?
Tell us something surprising you have done?
What problems/hurdles are you anticipating?
What obstacles will you face and how will you overcome them?
What’s the funniest thing that has happened to you?
What systems have you hacked?
What’s the biggest mistake you have made?
Tell us about a tough problem you solved?
What’s the funniest thing that has happened to you?
What is your belief in success based on?

Timing

Why hasn’t this worked before?

Highlights in detail

See also

Public External Sections: Public Wiki Sections: Public Wiki Sections: Not-Public Wiki Sections:

Note: Unless otherwise stated, whenever the masculine gender is used, both men and women are included.

See also product details

Hardware Details: Functional Apps Details: Executive Apps Details: Service Apps Details:


References

  1. Josh Wolfe, "The rise of defense tech is bringing Silicon Valley back to its roots", TechCrunch, (Yahoo Inc., 1770 Broadway, New York, NY 10003, February 5, 2022)
  2. "NATO launches Innovation Fund", NATO, (NATO, Boulevard Léopold III, B-1110 Haren, City of Brussels, Belgium, June 30, 2022)
  3. "Ausschüsse segnen Wirtschaftsplan zum Sondervermögen ab", ES&T, (Mittler Report Verlag GmbH, Beethovenallee 21, D-53173 Bonn, June 02, 2022)
  4. "NATO sharpens technological edge with innovation initiatives", NATO, (NATO, Boulevard Léopold III, B-1110 Haren, City of Brussels, Belgium, April 7, 2022)
  5. Grant Hume and Rich Julien, "AWS launches first Defence Accelerator for startups", AWS, (Amazon Web Services, 410 Terry Avenue North, Seattle, WA 98109-5210, U.S.A., May 26, 2022)
  6. "5 Top Military Technology Startups to Watch in 2022", StartUs Insight (StartUs GmbH, Mariahilfer Straße 136, 1150 Vienna, Austria, 2022)
  7. "Top 10 Military Technology Trends & Innovations for 2022", StartUs Insight (StartUs GmbH, Mariahilfer Straße 136, 1150 Vienna, Austria, 2022)
  8. "Military Tech Startups in the United Kingdom", Tracxn, (Tracxn Technologies Limited, 2nd Floor, opp to Canara Bank, L248, 17th Cross Road, above Gazannia Fashions, Sector 6, HSR Layout, Bangalore, Karnataka 560102, India, September 20, 2022)
  9. Sanjay Deshpande, Managing Partner & Chief Scientist, "Top 10 Defence Startups - 2022", Industry Outlook Startups, (Biz Print Media Technologies Private Limited, 124, 2nd floor, South Block, Surya Chambers Old Airport Main Road, Murugeshpalya, Bangalore, 560017, September 2022)
  10. Second Lieutenant Jeremiah Rozman, U.S. Army, PhD, "The synthetic training environment", "AUSA", (Arlington, VA: Association of the United States Army - AUSA, December 10, 2020)
  11. Joe Lacdan, "Army testing synthetic training environment platforms", "army.mil", (6000 Defense Pentagon Washington, D.C. 20301-6000: Office of the Department of Defense, Chief Information Officer - U.S. DoD, October 8, 2019)
  12. Leonardo DRS Electro-Optical Infrared Systems, "Family of Weapon Sights - Individual (FWS-I)", leonardodrs.com (Leonardo DRS, Inc., 100 North Babcock Street, Melbourne, FL 32935; 13544 North Central Expressway, Dallas, TX 75243; September 2021)
  13. BAE Systems, ENVG III/ FWS-I night vision mobility and targeting system, baesystems.com, (BAE Systems, Inc., P.O. Box 868, Nashua, New Hampshire 03061-0868; Austin, TX; 2016)
  14. Tom Warren and Sean Hollister, "Microsoft is supplying 120,000 HoloLens-based headsets to the US Army", "The Verge", (Vox Media Inc., 1201 Connecticut Ave. NW, 11th Floor, Washington, DC 20036, March 31, 2021)
  15. Joseph Trevithick, "Army Makes Gargantuan Bet On New Augmented Reality Goggles For Its Soldiers", "The Drive", (Recurrent Ventures Inc., 701 Brickell Ave, Suite 1550, Miami, FL 33131, April 4, 2021)
  16. Breaking Defense, Army open to replacing Microsoft as prime under ‘IVAS Next,’ industry sources say (Aug 15, 2024)
  17. Jump up to: 17.0 17.1 Ashley Roque, "Pentagon budget 2023: Army banking on IVAS, cuts night vision programs", "Janes", (Jane's Group UK Limited, 69 Park Lane, Croydon, England, CR0 1JD, March 22, 2022)
  18. Anthony Capaccio, "Microsoft Combat Goggles Win First US Army Approval for Delivery", Bloomberg, (Bloomberg L.P., 731 Lexington Avenue, New York, NY, 10022, September 1, 2022)
  19. Lisa J. Yamakawa, Point of Contact (POC), Army Contracting Command - Aberdeen Proving Grounds (ACC-APG), "Announcement W91CRB-18-R-0023 constitutes a Request for Information (RFI) for the Enhanced Night Vision Goggle - Binocular (ENVG-B).", Sam.gov, (The System for Award Management, GSA Headquarters, 1800 F St NW, Washington, D.C., 20405, January 30, 2018)
  20. Night Vision Specifications (2021 UPDATE)
  21. Raanan Horowitz, President, and CEO of Elbit Systems of America, "Elbit Systems’ U.S. Subsidiary Awarded $41 Million Order as Part of the Night Vision Goggles IDIQ Contract for the U.S. Marine Corps", Media Press Release of Elbit Systems (Elbit Systems Ltd., Advanced Technology Center, P.O.B 539, Haifa 3100401, Israel, April 24, 2021)
  22. Raanan Horowitz, President, and CEO of Elbit Systems of America, "Elbit Systems of America Awarded $49 Million Contract to Supply Night Vision Systems for the U.S. Marine Corps", Media Press Release of Elbit Systems (Elbit Systems Ltd., Advanced Technology Center, P.O.B 539, Haifa 3100401, Israel, May 16, 2022)
  23. Ed McGregor, Director of Investor Relations, Vuzix Corporation, "Vuzix Enters into an Agreement with L3Harris Technologies to Develop a New Customized Waveguide-based HMD System", CISION PR Newswire, (PR Newswire Association LLC, 200 Vesey Street, 19th Floor, New York, New York 10281, August 02, 2022)
  24. Smartshooter Website
  25. Wikipedia, SMASH Handheld
  26. The Israeli inventor who turns every soldier into a sharpshooter
  27. MILIPOL: SMARTSHOOTER to Showcase Combat-Proven SMASH Fire Control Systems
  28. The IDF’s New SMASH Sight Is Changing the Face of the Modern Battlefield
  29. YouTube, SMASH 3000 with real-time shot release for ground and CUAS applications
  30. Saminna van den Bulk, "Smart Shooter helpt bij luchtdreiging", Kiosk, (The Netherlands Ministry of Defence, PO Box 20701, 2500 ES Den Haag, February 22, 2022)
  31. Sam Sprigg, "Red 6 receives investment from Lockheed Martin Ventures to further develop its Airborne Tactical Augmented Reality System for fighter pilot training", Auganix (Auganix Ltd., 71-75 Shelton Street London, Greater London WC2H 9JQ, U.K., June 19, 2020)
   The appearance of U.S. Department of Defence (DoD) visual information does not imply or constitute DoD endorsement.

External links